Bret Primack, who produces websites for Rollins, Lovano, and Taylor, believes that “transportable digital media is proving to be an excellent vehicle for reaching the existing Jazz audience, and developing a new one. Artists who utilize these opportunities position themselves at the forefront of new technology."
With a new Sonny Rollins recording due on his own Doxy Records later this year, Primack wanted to give Sonny's global audience a chance to preview the new recording, as well as empower them to market the music.
“When people download ringtones and play them for their friends, they serve to help market the music," Primack explains. “After Sonny completed his new CD, his best in decades, he worked closely with engineer Richard Corsello to create four very unique ringtones. When people hear these ringtones on telephones, they'll go to Sonny's site to hear more music, and there, they can sign up for his E-list."
Listen to a preview of Sonny Rollins new CD Sonny, Please on his ringtone page.
Primack's new website, Jazz Video Podcasts, features performances and interviews for free download. Joe Lovano's “Streets of Naples" is the current Podcast at All About Jazz, and includes an overview of his career, and a trio performance from Calle 54. In addition to offering compelling content for the existing Jazz audience, Jazz Video Podcasts are produced with new listeners in mind. Each one is a mini documentary with bio and performance elements.
Check out Joe Lovano's Jazz Video Podcast, “Streets of Naples“.
Podcasting, Primack believes, “introduces jazz to users looking for new video content. What makes podcasting unique, as opposed to just offering files for download, is that artists can use net syndication to deliver the programs directly to personal computers. The essence of podcasting is to create content (audio or video) for an audience that wants to watch or listen when they want, where they want, and how they want."
In addition to the Video Podcasts, Primack is producing an audio podcast for Billy Taylor, set to debut later this month. “I was introduced to jazz back in the 60s, via Billy Taylor's radio show in New York. Now, Billy's using this new technology to produce radio programs available on demand."
With video growing so dramatically on the web, Primack is also posting his podcasts on YouTube.com, the video sharing site. “After each podcast's two-week run, I create and post a streaming version in Flash video, on each musician's website, as well as Youtube. Because podcasts and their use are relatively new, posting podcasts in streaming format, as well, make them assessable to even more users. This also allows the individual podcasts to be accessed via search engines, such as Google, and the new media search engine Singing Fish.
Primack also plans on posting his videos on Google Video, Yahoo Video, and every new site offering video sharing. “We're building a network here that has the potential to reach millions of people. Not everyone will become a jazz listener, but many will. These videos will never disappear, and the number of people watching them will only continue to grow."
To watch previous Jazz Video Podcasts, visit YouTube.com.
For more information about ringtones, podcasts and video sharing, contact:
Bret Primack
[email protected] 520-903-1090
For more information contact All About Jazz.
