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Technology

Creating, Serving and Monetising the Artist-Fan Relationship...

Source: MidemNet
December 14, 2008

...such is the theme of MidemNet 2009, whose full programme is now avaliable here.

With recorded music sales still declining and attention the new currency, the artist-fan relationship is increasingly where the music industry's true value lies. Record companies are no longer CD-sellers but managers of the entire experience between their artists - now brands - and their public, whatever the product, service or platform.

This issue will be at the centre of two days of debate come January 17 ...

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Technology

Music Industry: So Now You Are on Twitter - But What Should You Do with It (Part 1)

Source: MidemNet
December 14, 2008

Last week, I wrote on why everyone in the music industry should try Twitter, and apparently some people have taken it seriously ;) since I did get a lot of new followers from within the music business; many of them first-timers. Great! But now that you are tweeting (geek talk for sending messages) - what do you actually do there? In my newly championed short-is-better style, here is what to do with Twitter and what to tweet about if you ...

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Technology

7 Reasons Why Everyone in the Music Industry Should Try Twitter

Source: MidemNet
December 14, 2008

A lot of people ask me why I am so seriously into Twitter, why Twitter matters, and why I recommend that every music industry professional should give it a try. First, for the still-uninitiated: what is Twitter? It's a so-called micro-blogging service that allows you to send up to 140 character messages (called Tweets) to people that 'follow you', both on the web as well as on the mobile phone. It all started out with the trivial question “what are ...

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Technology

Inside the Major Label Negotiations with iTunes

Source: HypeBot
December 14, 2008

Two years after Steve Jobs declared that DRM was dead and a year after Amazon launched its DRM-free download store with all four major labels, the vast majority of tracks on iTunes are still delivered with a little piece of code that restricts transfer and use. What is taking so long?

Perhaps deep down Steve Jobs doesn't really want to unlock iTunes. After all, Apple has profited greatly from the closed loop between the iPod and iTunes. But since early ...

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Technology

Music 2.0 by the Numbers - Our Top List Posts

Source: HypeBot
December 14, 2008

A look at some of Hypebot's top Music 2.0 list posts:

5 Lies Indie Musicians Tell Themselves Top 10 Issues Facing Music 2.0 - This was written back in May and almost nothing has changed. A list of 5 Unlikely Music Industry Heroes 100 Free & Affordable High A Low Tech Music Promotion Tips - It's ready for an update, but this post remains one of Hypebot's all time most popular. Top 10 Indie Music Marketing Tools. There are too ...

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Technology

Music Furturist Gerd Leonhard Gives It Away Free

Source: HypeBot
December 14, 2008

With a tip of the hat to both the holidays and a rough economy, music and media futurist Gerd Leonhard has assembled a round-up of some of his best content and is giving it away for free.

Free PDF with Gerd's “Best of 2008 Blog Posts & Essays" (66 pages, US letter size, 10MB)

Free PDF with his 2007 “Music 2.0 / More on The Future of Music" book (8MB)

iPhone versions of Music 2.0 and ...

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Technology

Musicane Sales Widgets Add Sony and EMI

Source: HypeBot
December 14, 2008

In another example of ongoing efforts by record labels to find alternatives to iTunes and reach consumers wherever that might buy music, Sony and EMI have both signed on to sell via Musicane.

In addition to an online store that encourages music discovery and recommendation, Musicane offers sales widgets that can be embedded on MySpace, Facebook, blogs, etc. 5% of the sale is returned to the person installing the widget. A system to enable unaffiliated artists to sell via Musicane ...

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Technology