A lot of people ask me why I am so seriously into Twitter, why Twitter matters, and why I recommend that every music industry professional should give it a try.
First, for the still-uninitiated: what is Twitter? It's a so-called micro-blogging service that allows you to send up to 140 character messages (called Tweets) to people that 'follow you', both on the web as well as on the mobile phone. It all started out with the trivial question “what are you doing right now" - and believe it or not, millions of people started sharing those kinds of messages (e.g. 'drinking coffee at Starbucks on 46th Street') with each other. Today, Twitter has some estimated 5-7 Million users (and traffic of 30 Million+ uniques per month), and people are sharing ideas, links, news, videos, books, tour-dates, program updates, record releases etc with each other. All this updating is generating a huge flood of calls & responses (I sometimes call this 'the river') which is - ADD effects aside - starting to become a very important new way of marketing and promoting something (sharing is caring, remember?).
Ok, ok, I know: who has the time for this? But trust me: once you know how to juggle things like Twitter, you'll see first-hand what it does, and your time-wasting concerns will evaporate. You really do have to get wet to swim!
First, for the still-uninitiated: what is Twitter? It's a so-called micro-blogging service that allows you to send up to 140 character messages (called Tweets) to people that 'follow you', both on the web as well as on the mobile phone. It all started out with the trivial question “what are you doing right now" - and believe it or not, millions of people started sharing those kinds of messages (e.g. 'drinking coffee at Starbucks on 46th Street') with each other. Today, Twitter has some estimated 5-7 Million users (and traffic of 30 Million+ uniques per month), and people are sharing ideas, links, news, videos, books, tour-dates, program updates, record releases etc with each other. All this updating is generating a huge flood of calls & responses (I sometimes call this 'the river') which is - ADD effects aside - starting to become a very important new way of marketing and promoting something (sharing is caring, remember?).
Ok, ok, I know: who has the time for this? But trust me: once you know how to juggle things like Twitter, you'll see first-hand what it does, and your time-wasting concerns will evaporate. You really do have to get wet to swim!
