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How Many Sell-Outs Does It Take to Change a Music Business?
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HypeBot
I am sure by now you have already heard or read the NPR piece on how much it costs to make a hit record. And whereas the exact numbers may be debatable (they say 1 million for Rhianna's “Man Down"), it really doesn't matter; what should be paramount in the debate is the principle of the thing. Surely this just confirms that for any self-respecting artist, the old music industry is completely dead. I have often written about the need ...
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Mark Mulligan: The Economics of Free Don't Add Up, but They Could
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HypeBot
click on image to enlarge The economics of free music don't add up says highly respected music industry analyst Mark Mulligan in a new Midem blog post, and cloud music services are not helping enough. But significant revenue is possible, argues Mulligan, if the music industry would: 1. Focus on subsidized, consumption-era products. “Think how small a fraction of the cost of a new cars' price two years of Spotify Premium would be..." 2. Build exciting new music products that ...
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Overheard at NARIP's NYC Biz Brunch
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HypeBot
This guest post comes from Walt Ribeiro, a freelance writer and blogger. He runs For Orchestra where he arranges pop and rock songs for orchestra. The National Association of Record Industry Professionals (NARIP) had their monthly Biz Brunch recently to bring together industry producers, songwriters, and publishers to network and discuss trends. We've covered NARIP before, and this month's New York meetup hosted at Rockamedia has had a lot to talk about. “Music distributors won't last much longer if they ...
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MySpace Sold to Ad Network Specific Media for Just $35 Million
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HypeBot
MySpace has been sold to ad network Specific Media for a reported $35 million. News Corp, which paid $580 million for MySpace in 2006, had hoped to get as much as $100 million for the struggling social network. Sources are reporting that MySpace will refocus on music, after failed attempts to broaden to a more general entertainment site. Musicians have been moving away from MySpace in recent months, and new owners will have to make drastic changes to reverse that ...
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Read MySpace CEO Mike Jones' Goodbye Email to His Staff
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HypeBot
MySpace CEO Mike Jones sent an email to his staff of 400 today to announce the sale of the company to Specific Media. In the letter, Jones acknowledged that staff cuts would be deeper that expected (sources say well over 50%) and that he would be leaving the company within two months. Full Text Of CEO Mike Jones' Email To MySpace Staff: From: Mike Jones Sent: Wednesday, June 29, 2011 11:26 AM To: Myspace All Subject: IMPORTANT COMPANY NEWS Importance: ...
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Vibedeck Extends Free Direct Music Sales Platform
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HypeBot
Vibedeck, which launched last month and announced $2 million in funding a few days ago, is extending its free direct to fan sales platform. One new widget empowers sales direct on a band's Facebook page, and another can be embedded on virtually any website. VibeDeck provides a free service for musicians to publish customizable web pages to sell or giveaway digital tracks. They don't take a cut of sales. Rather, payments flow directly into the user's PayPal account making funds ...
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Not Free: Revenue Innovation for the Music Industry
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HypeBot
Saul J. Berman's “Not For Free: Revenue Strategies for a New World“ offers a solid approach to understanding revenue innovation in a constantly shifting digital landscape. Berman discusses revenue innovation with numerous examples from media companies which he considers canaries in coalmines. Though his examples focus on larger enterprises, the message which should resonate with anyone promoting and selling music or almost anything else, is to examine one's assets and abilities and act flexibly to develop new revenue streams, often ...
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