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Music Industry

Get Your Band National Media Coverage with Pendulum Pitching

Source: HypeBot
August 10, 2011

I'm kicking off a series of posts about successful approaches to music marketing with some insights from Adisa Banjoko, a marketing professional based in the Bay Area who I first met while blogging at ProHipHop. Adisa has employed an approach he calls “Pendulum Pitching" with great success both before and after the Internet kicked in. Adisa Banjoko is Founder and Director of the Hip Hop Chess Federation and Marketing Director for Naked Suits. In addition to marketing both those projects, ...

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Music Industry

Spotify: 1.4 Million American Users; 175,000 Paying...

Source: Digital Music News
August 9, 2011

Spotify has quickly amassed 1.4 million American users, according to stats just shared by the Wall Street Journal. And ofthat, 175,000—or 12.5 percent—are premium subscribers. Spotify has declined any official confirmation on the numbers—perhaps a worrying detail—though they did note that uptake “exceeded expectations" upon launch. Sounds like a great start, especially considering that Spotify has been working on an invite-only basis. That is a tool for achieving a sense of exclusivity and heightened demand, though it can dull initial ...

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Music Industry

5 Top Characteristics of Full Time Musicians

Source: HypeBot
August 9, 2011

This guest post comes from Dave Cool, the Blogger In Residence at musician website and marketing platform Bandzoogle. I've now been involved in the Montreal music scene in some way for 17 years, and have seen many artists and bands come and go. Now that I'm in my 30's, I'm starting to truly understand what it takes to “make it" as a musician/band. What do I mean by “make it"? I'm not talking about becoming a “star", but simply ...

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Music Industry

Top New Music Industry Leaders Share Tips on Telling Your Story to Press and Fans

Source: HypeBot
August 9, 2011

StoryAmp, a soon-to-launch self-marketing service for indie musicians is currently offering a free ebook, “Amplify Your Story: Getting More Press through the Art of the Pitch," as bait for future customers. It's an excellent guide to getting press and attracting fans by telling the stories of your life as a musician as well as the stories of your music. The guide also includes storytelling insights from business leaders of the new music industry. StoryAmp's Amplify Your Story is composed of ...

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Music Industry

Something Else! Featured Artist: Led Zeppelin

Source: Something Else!
August 7, 2011

Led Zeppelin's image, dating back to the band's debauched 1970s heyday, has grown so outsized that it sometimes obscures, well, the music. After all, that was time when—as Rolling Stone's Stephen Davis famously wrote in a late-period Zep review—you could “give an Englishman 50,000 watts, a chartered jet, a little cocaine and some groupies and he thinks he's a god." Sure. But what, you know, about the records? Your friends over at SomethingElseReviews.com sat down and spun a few, in ...

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Music Industry

Trumpeter Thomas Heberer's Trio on "Klippe," Solo Trumpet on "One" for "Clarino," a 2-LP Set

Source: Gapplegate Music Review by Grego Edwards
August 5, 2011

Trumpet stalwart Thomas Heberer is doing in his own way what a guy like Peter Evans is doing in the States. Making it new. Heberer's double LP Clarino (No Business LP 31/32) gives you two aspects of his music: “Klippe," a chamber trio offering, and “One," a solo trumpet record. Joachim Badenhorst brings his post-Giuffre clarinet and bass-clarinet into the mix; Pascal Niggenkemper holds forth on contrabass. It's a program of free music that can be relatively placid or energetic ...

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Music Industry

Billboard Pro Closes After Just 4 Months

Source: HypeBot
August 6, 2011

Billboard has closed new registration to its independent and d.i.y. artist subscription site Billboard Pro after just over 4 months of operation. “We are not accepting new registrations at this time, pending a revamp and relaunch of the site later this year," reads a notice offering no hint of a relaunch date. Existing users paying $9.99 a month or $99 a year will continue to get “the benefits of Billboard Pro membership" while they “work to enhance the service." Billboard Pro offered ...

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Music Industry

Big Machine Says Anti-Piracy is Just as Important as Marketing...

Source: Digital Music News
August 3, 2011

One is all about control, stamping things out, and shutting things down. The other thrives on organic growth, emotional connections, and word-of-mouth. Yet Big Machine Records puts anti-piracy on the same level as marketing in its releases, as evidenced by a recent campaign for Taylor Swift's Speak Now. The anti-piracy policing starts pre-release. “Stopping pre-release leaks is as crucial as anything else we do to help make a new album a success, which is why we were so pleased with ...

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