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BalconyTV: A Simple Concept That Offers Indie Artists True Global Reach
Source:
HypeBot
(UPDATED) Romeo and Juliet found their future on a balcony, now more than a few musicians theirs are as well. BalconyTV launched in Dublin when YouTube was still young. A group of friends were filming things from their balcony and when a musician performed there, it got thousands of hits. The idea went viral and before long Balcony TV was spreading to other cities from Nashville to Istanbul. While still in its early stages, the site already has a track ...
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Rhapsody Buys Napster
Source:
HypeBot
(UPDATED) Rhapsody has bought Napster from Best Buy, joining two of the most established and largest streaming music services in the U.S. Under the agreement, Rhapsody will acquire Napster subscribers and certain other assets; and Best Buy will receive a minority stake in Rhapsody. The transaction is expected to close by the end of November. The move comes as competitors like Spotify, MOG and Rdio are gaining real traction with a freemium model that Napster and Rhapsody have resisted beyond ...
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Confessions of a Cutting-Edge Digital Strategist...
Source:
Digital Music News
Miguel Senquiz is the digital strategist for indie label Ghostly International, home of rising stars like Matthew Dear, School of Seven Bells, and Gold Panda. He started with a simple task: to fix the label's merchandising platform, but he ended up with much more: a rich and profitable online shop, a music discovery mobile app, and a music startup. But how? Here are the secrets behind one of the most cutting edge electronic labels. Interview by Veronica Picciafuoco. Veronica: Ghostly's ...
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Study: Live Music's Economic Impact Includes Food and Beverage Sales
Source:
HypeBot
A report on the economic impact of live music in Australia was recently released that revealed the significant contribution of one aspect of the music industry on a nation's economic health. Its focus on live music venues such as clubs and hotels, rather than arenas, also offers a nice argument for supporting such businesses on a local level. Interestingly, the majority of sales were of food and beverages. Ernst & Young conducted the study, “Economic contribution of the venue-based live ...
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Apple vs. Amazon. Which Co. is Better for Music?
Source:
HypeBot
Yesterday, Amazon launched the Kindle Fire tablet which includes a free cloud locker and music player. Beyond that, what does all this mean for music? As Mark Mulligan pointed out, yesterday showcased the huge difference between Amazon and Apple's content strategies, and therein lies the answer. “Put simply, Apple is in the business of selling content to help sell devices whereas Amazon is in the business of selling devices to help sell content," said Mulligan. Isn't the later better for ...
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About the Jazz Audiences Initiative
Source:
Michael Ricci
What is the Jazz Audiences Initiative? The Jazz Audiences Initiative will tackle fundamental questions about how and why people engage with jazz. Jazz artists and presenters nationwide will learn new ideas for building audiences, and infusing the art form with new energy. Over the next 21 months, the project team will research and test new strategies for overcoming barriers to jazz participation and for building jazz audiences through more targeted marketing and programming efforts. Why is this work necessary? Relatively ...
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Troy Carter Goes from Managing and Marketing Musicians to Funding and Founding Music Startups
Source:
HypeBot
Troy Carter's increasingly visible profile, leveraging his early work in hip hop and his role as Lady Gaga's manager, has earned him prestige in music management and marketing circles. But recently his profile has begun to include involvement in both funding and founding tech startups in music and social media with related appearances and mentions at high profile events. CrunchBase Information Troy Carter Information provided by CrunchBase Best known for his management of Lady Gaga, Troy Carter has a rich ...
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Musicians and the Power of Polite Persistence
Source:
HypeBot
A few weeks ago I went back to a venue that I was the program director at for 3 years. The band playing that night was a jazz trio called “Apartment 5." I realized that the bassist Paul is the perfect example of polite persistence, because it took almost a year for me to first book his band, but they have been playing regular gigs at the venue ever since. I first heard from Paul after I had started booking ...
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