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The 3 Pillars of Music Fan Engagement
Source:
HypeBot
In a previous post I talked about why it's important that musicians interact with their fans. But how often should this be done? And for how long? Can managers, labels, or interns handle fan engagement for you? Here are 3 important things to keep in mind when developing a strategy for fan engagement.
1. Authenticity First and foremost, communication with your fans must come from you, the artist, in your voice. Not your manager, label, or intern. People aren't interested ...
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Sonicbids Sold to Guggenheim's Backstage
Source:
HypeBot
(UPDATED) Sonicbids, one of the first major players in the d.i.y. music space, has been sold to Backstage in a deal backed by Guggenheim Partners. Backstage, which specializes in casting, auditions and entertainment industry opportunities, will now add Sonicbids' electronic marketing tools and performance opportunities for musicians. No details of the sale were announced, but it is estimated at $15 million. Guggenheim Partners is also the owner of Dick Clark Productions and Prometheus Global Media, the company behind trade publications ...
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Why Did Dropbox Buy Audiogalaxy?
Source:
HypeBot
By Eliot Van Buskirk of Evolver.fm. Most companies making strides in the cloud are big. Apple (iCloud) and Google (Drive) are front-runners in the general cloud storage space. If you count the music cloud, Amazon's also a factor, especially with its newfound abilities to autorip all the CDs you've ever bought there and sell music to iOS users. Then, you have Dropbox, which has amassed over 100 million loyal users, in part through an Amway-like approach that gives people free ...
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CD Baby Slashes Rates for Direct Digital Sales
Source:
HypeBot
CD Baby has lowered the rates it charges artists for download sales from it's online retail store from 25% to 9%. Several top digital music distributors and retailers are have lowered fees in recent weeks. iTunes and Amazon each charge artists and labels 30%. CD Baby says their new rates are the lowest of any digital music retailer and direct to fan provider. CDBaby's new 9% rate extends to digital sales through all of CD Baby's Direct-to-Fan sales tools including ...
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Recording Academy Launches "#TheWorldIsListening" Ad Campaign For The 55th GRAMMYs
Source:
Chris M. Slawecki
The Recording Academy and TBWA\Chiat\Day have teamed for the sixth year to promote the 55th Annual GRAMMY Awards with the ad campaign “#TheWorldIsListening." “#TheWorldIsListening" campaign features both established and up-and-coming artists across a variety of print, out-of-home and digital communications, as well as three TV commercials. The first commercial, “Slammed Door," tells five-time GRAMMY winner and current nominee Rihanna's story. The second commercial, “The World is Listening," features artists including The Kills, Snoop Lion and Taylor Swift alongside emerging artists ...
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Sony Classical Announces Re-Launch of Okeh Label as Primary Jazz Imprint
Source:
DL Media
SONY CLASSICAL ANNOUNCES RE-LAUNCH OF OKeh LABEL AS PRIMARY JAZZ IMPRINT Label to Put Focus on New and Established Artists Embodying “Global Expressions in Jazz” Upcoming Releases by Bill Frisell, David Sanborn and Bob James, John Medeski, and Dhafer Youssef, Among Others Sony Classical is proud to announce the re-launch of the historic OKeh label. With the objective of documenting “Global Expressions in Jazz,” OKeh will focus on releasing jazz by new and established artists that have a wide range ...
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How mp3.com's IPO Changed SEC Regulations
Source:
HypeBot
By Eliot Van Buskirk of Evolver.fm. One of the big stories of 2012 was that the big music services, most of which are losing money themselves, are stiffing artists. Hopefully, 2013 will be the year when payouts from subscription services make the big leap we've heard they will, and maybe even when physical distributors will stop bullying labels into giving them part of their download revenue. But before iTunes became the top music store in the world, and even before ...
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