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Evolution Of A Digital Broadcasting Giant: Pandora
Source:
HypeBot
Here we take a look at the state of internet radio giant Pandora, it's recent history of purchases and payouts, and why its continued sustainability has recently come into question. Guest Post by Shereen Cheong from from Berklee's Music Business Journal Of late, the sustainability of streaming giant Pandora has become questionable. Losses are fivefold what they were a year ago, even though revenue has grown beyond a billion dollars.1 The service, as ever, depends upon its free ad supported streaming tier. Maximizing revenue, ...
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Zappa Threatening Zappa Over Zappa Plays Zappa
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HypeBot
In this most recent copyright upset, the children of the late Frank Zappa are attempting to take legal action against one of their siblings, the unfortunate Dweezil Zappa, alleging that his attempt to tour under the name “Zappa Plays Zappa" is infringing on the rights of the Zappa estate. Guest Post by Mike Masnick on Techdirt Another week, another story about the abuse of intellectual property. This one, like many, involve the “estate" of a famous, but deceased, creator. In ...
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Using Music To Re-Architect Hospitals [George Howard]
![Using Music To Re-Architect Hospitals [George Howard]](https://s3.amazonaws.com/allaboutjazz/photos/logo/hypebotlogo2015.jpg){kind=logo}
Source:
HypeBot
Following his recent stay in hospital, George Howard reflects on music's potential to positively transform a hospital environment, in a manner which is not only cost effective for the hospital, but also benefits artists and rights holders. Guest Post by George Howard on Forbes You might have noticed that it’s been relatively quiet in George-landia. My paltry output in this space over the past month or so has largely been due to an unexpected surgery, hospitalization, and recovery period. (I’m ...
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Reaching Millennial Fans Using Old School Billboards At Music Festivals
Source:
HypeBot
How to market to millennial consumers is a great mystery for most main stream marketers. It turns out that one of the best ways to reach millennial music fans- particularly superfans- is a very old school form of advertising- billboards. By Clyde Smith for Dash Two With Coachella kicking off the music festival season and images of partying youth flooding social media, one’s thoughts about marketing are probably not on the potential of outdoor advertising. But outdoor ads, from billboards ...
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How Live Music Can Save Itself From Disruption [Cortney Harding]
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HypeBot
While the live music market is strong and getting stronger, it may soon struggle, as increasing numbers of potential concert goers opt for a night in. It's time that the music industry take steps to make live shows more enticing. Guest post by music industry and music tech consultant Cortney Harding The timing for this piece, at first glance, seems odd— live music continues to gather steam and is often cited as the way for artists to monetize in a world where streaming services ...
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TuneCore Encourages Members To Opt-In To $25M Spotify NMPA Settement, Artist Advocates Cry Foul
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HypeBot
Spotify and the NMPA are contacting artists and publishers encouraging them to sign on to the $25 million settlement they negotiated over unreported and unpaid royalties for unlicensed streams. This week, TuneCore reached out to the artists using their music publishing platform encouraging them to opt-in. TuneCore sent an email this week to the tens of thousands of independent songwriters that use its Publishing Administration services, encouraging them to opt-in to a $25 million settlement with Spotify over the use of unlicensed ...
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Don't Count SoundCloud Out Yet...
Source:
HypeBot
With significant losses SoundCloud has been taking a significant amount of heat. Still, among the many streaming services, there are still a lot of things SoundCloud gets right that its competitors do not. As it expands its paid service in the UK and Ireland, we take another look. Guest post by Michael Kostaras from Berklee's Music Business Journal SoundCloud’s mission has been to offer a free-to-register music platform with little or no advertising. It has gained a reputation since its foundation in 2007 ...
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Lessons From Prince And His Struggles With Digital Music
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HypeBot
In addition to his legacy as an artist and performer, Prince also had, throughout his career, a complex relationship with the world of digital music distribution, and while he certainly tried many different tactics when it came to making his music available to the public, it's unclear just how successful he was. Guest Post by Zach Graves on Techdirt Undeniably, Prince’s death last week marked the loss of a true musical genius and maverick. In his life, he was known for being ...
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