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Why Music Streaming Services Need To Attract An Older Audience
Source:
HypeBot
With few exceptions, the majority of streaming platform users tend to be largely in the under 35 set, but these services might do well to start courting an older demographic, with their deep pockets and streaming compatible tastes in music. Guest Post by Heather Willensky With Troy Carter heading up Spotify’s Creator Services, the next land-grab for subscriber loyalty looks set to take place over album exclusives. This is great news for Millennials and Gen Z, who can expect a string ...
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6 Seismic Societal Shifts Changing The Music Industry
Source:
HypeBot
In this piece, Dmitri Vietze examines six different societal shifts that have been stewing beneath the music industry, which are beginning to bubble up in different and sometimes unexpected ways, bringing destruction but also the potential for new opportunities. Guest post by Dmitri Vietze of RockPaperScissors Tech-fueled earthquakes have shaken the music industry and it’s easy to point fingers about who’s at fault, from streaming services to record labels, from user-generated content platforms to hardware manufacturers looking for a loss leader ...
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63% Stream Music But Just 10% Are Willing To Pay For it [CHART]
Source:
HypeBot
63% globally are streaming music monthly, but only 1 in 10 say they are paying. Can the music industry survive on revenue from just 10% of music's fans? 63% globally are listening to music streaming at least once per month, but only 1 in 10 of those digital consumers say they are paying for the privilege, according to a new study. Users in North America and North America are most likely pay to listen. But, even in those regions, the ...
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Facebook Tweaked It's Feed Formula Again, And It's Not Good News For Musicians, Music Marketers
Source:
HypeBot
Facebook is constantly tweaking the formula that it uses to chose which posts appear where in a users News Feed. Lately, they've been more transparent about those changes, and that means that marketers get the news- bad and good- of these shifts before they happen. A new round of changes appear to be mostly bad news for musicians and music marketers. Facebook is, yet again, changing how it ranks the content that appears in users news feeds. Upgraded are personal ...
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Music-Based Social Networks Are Doomed: Here's Why [Cortney Harding]
Source:
HypeBot
In this piece, Cortney Harding looks at the struggles faced by music-based social networks like Crowdmix and Myspace, and why problems with scalability so often doom these networks to failure. By Cortney Harding A few months ago, when “The Music Startup Meltdown” first ran, I singled out Crowdmix and its multi-million dollar raise as a sign that things might not be so bad after all. Well, we’re none of us perfect, are we? In the short period since March, Crowdmix appears ...
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The Musicians’ View
Source:
KCJazzLark By Larry Kopitnik
In assembling the latest Jam – celebrating 30 years of the magazine with the question, what is the future of jazz in Kansas City – capturing the views of musicians was critical. I chose to include one who has been part of the KC scene for over a quarter century and one who is relatively new. The June/July Jam can be picked up (free!) all over town or can be downloaded as a PDF here. Or you can read the ...
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Is Narcissism Ruining the Live Experience?
Source:
HypeBot
Alicia Keys recently joined the likes of Dave Chappelle, Chris Rock, Guns N’ Roses and many more who want you off your phone at their events by turning to Silicon Valley startup Yondr – a company dedicated to creating “phone-free spaces" at concerts, events and other places. They're not alone, as more musicians and entertainers are speaking out at the interference phones are presenting at live shows. What's really going on here? Can it be argued that rampant narcissism at live events ...
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Time To Hit ‘Reset’ On The Streaming Business Model? [Cortney Harding]
![Time To Hit ‘Reset’ On The Streaming Business Model? [Cortney Harding]](https://s3.amazonaws.com/allaboutjazz/photos/news/resetbutton.jpg)
Source:
HypeBot
As music streaming services around the world continue to struggle, Cortney Harding looks at the possibility of hitting reset on the whole streaming business model and instead exploring a more direct artist-to-fan experience. By Cortney Harding To say last week wasn’t particularly good for Guvera might be an understatement. The Australian streaming service announced it would seek an $80 million (AUD) IPO, and the response from other Aussie tech bigwigs was swift. That response, unfortunately, came in the form of comments ...
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