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Opinion

How Social Media is Hurting Your Ability to Obtain New Fans

How Social Media is Hurting Your Ability to Obtain New Fans

Source: HypeBot

This guest post comes from RJ Comer from the band Dance Hall Pimps about an interesting dilemma he's having using Facebook ads to promote his band . I know what you're thinking. “Wait, isn't Eric one of those music marketing guys who is always talking about social media HELPING musicians and what not?!" Yes, that's me. I've been yapping about Facebook and Twitter and blogs all and that other crap since they first launched. And they are invaluable tools for ...

42
Opinion

The Concert Industry vs. the Concert Industry...

The Concert Industry vs. the Concert Industry...

Source: Digital Music News

Is the concert industry at war... with itself? That was the feeling after a Monday conference call with the newly-announced Fans First Coalition, a group that features a number of leading managers, venue owners, and promoters. But Live Nation executives were not part of the call, despite a token listing on the Coalition site. The group's stated intention is to create a marketplace with 'affordable tickets at transparent prices' and to 'put fans first,' but this looks more like an ...

64
Opinion

Lyor Cohen: Vinyl Will Definitely Outlast CDs...

Lyor Cohen: Vinyl Will Definitely Outlast CDs...

Source: Digital Music News

One's going down, the other is resurging. But will vinyl ultimately outlast the CD, a decade or more from now? “Vinyl will definitely outlast CDs because of the resonance, the sound," Warner Music Group top executive Lyor Cohen recently told Forbes. “The quality is closest to the way the artist wants you to hear it." A simple mathematical exercise supports the theory, at least over the long term. Vinyl gained 41 percent during the first half of this year, to ...

23
Opinion

Writer Greg Thomas Discusses His Current Series on Race and Jazz

Writer Greg Thomas Discusses His Current Series on Race and Jazz

Source: The Independent Ear by Willard Jenkins

To loosely paraphrase an age-old bromide, Know and recognize the truth and the truth will set you free. The only way to defeat racism is to recognize it's existence and confront it head on. That my friends is one of the cornerstones of the Independent Ear. Yes there are times when taking positions in recognizing racism in this music is unpopular in some corners. Yes, unfortunately there are those who—high-minded or free of racist impulses or not—somehow fail to recognize ...

48
Opinion

What This Economy is Doing to Creativity...

What This Economy is Doing to Creativity...

Source: Digital Music News

There's a dark theory about great, lasting art. Some of the greatest and influential music has sprung from pockets of desperation, poverty and struggle, and a desire to escape these confining elements. It's why Robert Johnson will be remembered long after the Strokes; why Eminem started in a trailer and not a mansion; why the funniest comedians are often dark-and-depressed at the core. It's a theory with holes, undoubtedly, but also a lot of truth. But what's happening to bands, ...

44
Opinion

Ian Rogers on Publishing, Trusted Sources and Connecting Content with Audience

Ian Rogers on Publishing, Trusted Sources and Connecting Content with Audience

Source: HypeBot

This guest post comes from Topspin CEO Ian Rogers who blogs at Fistfulayen. I encourage you to spend some time with Cory Doctorow's thoughtful piece from The Guardian re: the changing role of publishing in hopes it will cause you to consider what publishing really was, and what it might become. Cory mentions “publishing" as it was defined for him more than ten years ago: Once in a while, someone will say something that's so self-evidently true, and so unexpected, ...

30
Opinion

Time to Declare War on Aftermarket Ticketing?

Time to Declare War on Aftermarket Ticketing?

Source: Digital Music News

It's hard to wage a morality war against high-priced concert tickets, especially when fans are voluntarily paying through the nose. But concert ticketing—especially aftermarket ticketing—is oftentimes a shady affair, one that could be bad for the longer-term health of this sector. And, for festivals that rely on their brand name and reputation to attract repeat attendees and even lifelong followers, it's a problem worth solving. Which is why a new collective of British festivals has decided tomove in a new, ...

153
Opinion

Latinos and the Grammys: The Death of Musical Diversity?

Latinos and the Grammys: The Death of Musical Diversity?

Source: The Latin Jazz Corner by Chip Boaz

On Wednesday April 6th, The National Academy Of Recording Arts And Sciences announced a “restructuring" of The Grammy Awards, a move that included the elimination of the Latin Jazz Grammy. This unfortunate decision undermines the integrity of Latin Jazz and disregards its importance as a major piece of the cultural landscape in the United States. I would encourage all LJC readers to protest this decision and demand that NARAS reinstate the Latin Jazz Grammy immediately—you can do this by sending ...


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