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Responding Positively to Bad Reviews with the Support of Your Fans
Source:
HypeBot
By Michael Brandvold @michaelsb of Michael Brandvold Marketing. What do you do when you get a bad review of your CD? A really bad review. It is something every artist will encounter at some point in their career. How you handle it and what you get out of the review can say a lot about how professional you are. Back in the dark ages before the internet, around 1989, I was just out of college living in Chicago and working ...
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Is Vlogging the Future of Music Marketing?
Source:
HypeBot
By Musician and Marketing Consultant Solveig Whittle (@shadesofsolveig). Vlogging is an increasingly popular communication medium, and I think it's a largely underutilized way for indie musicians to communicate with fans, perform live, do interviews, build their YouTube subscribers, and share information about themselves and their lives. Musicians might even find it an unexpected source of additional income. What is vlogging, you may ask? Vlogging is a contraction of the phrase “video blogging." Vlogging is what happens when you publish regular, ...
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Music Listening: Limited Attention, Abundant Choice
Source:
HypeBot
By Kyle Bylin of sidewinder.fm. When we talk about music, these two questions always come up: 1) Has music listening become a background activity? 2) Are music listeners overwhelmed by the plethora of options available online? In this interview panel, three thinkers in music and tech — Wesley Verhoeve (Family Records), Amber Horsburgh (Big Spaceship), Refe Tuma (music blogger) — provide extended thoughts on these challenging questions. sidewinder.fm: Can music ever move to the foreground of the casual listener's attention? Is the reality ...
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Roundtable: Is Music Discovery a Feature or Product?
Source:
HypeBot
By Kyle Bylin of sidewinder.fm It's an important question. There are hundreds of websites and applications that promise to expose listeners to new music. But can they make money? Are they worth money? This is where the discussion becomes challenging for many music startups. They don't always provide value beyond what established services already do, and in many cases, their music discovery tool is one others could easily build. Thus, it's rarely a defensible business. Below four music and tech experts weigh ...
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Perils of Conflating Music Listeners and Music Fans
Source:
HypeBot
By Kyle Bylin (@sidewinderfm), founder and editor of sidewinder.fm, a music and tech think tank. I've always been skeptical of how music startups view music listeners. There have been many times where I've read a press release or heard an elevator pitch and narrowed my eyes. The suspension of reality can be astounding at times. Music startups seem to think that people have an infinite capacity to discover music and spread their love for artists. I understand that people are only ...
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Direct-to-Fan Campaigns Don't Diminish Album Release
Source:
HypeBot
By Benji Rogers (@BenjiKRogers) founder and CEO of the direct-to-fan company PledgeMusic. Direct-to-fan tools can — when used to maximum effect — become the thinnest skin between the artist and fan. The full potential is possible and exists; but only a fraction of the artists and labels out there use it. There are no real problems of scale because each release campaign can and should be as unique and original as the music that drives it. The main challenges are simply that ...
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Why the Internet is a Bad Place to Discover Music
Source:
HypeBot
By David Hahn (@davidjhahn), founder and editor of the blog Musician Wages. Recording music was a stupid idea. I sometimes daydream about what would need to happen in order for all recorded music playback devices to all stop functioning at once. And then, if people wanted to hear music, someone would have to actually play it. But I'm not a luddite. While I often look to the music industry's past — it's only so that I might get a glimpse of ...
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Prediction: Major Label Will Aquire Diy Distributor
Source:
HypeBot
By Frank Woodworth (@GlacialConcepts), Director of Business Development at Thrillcall, a concert discovery and ticketing platform for web and mobile applications. A major label is going to buy a DIY distributor, such as TuneCore or CD Baby. This is the next logical step in the roll up of distributors. In the past five years the independent distributors have been merged in much the same way that labels were merged over the past 20 years. IODA and The Orchard merged under Sony and ...
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