Trends News

Grooveshark Confirms a Major Shift Towards Artist Development...

Source: Digital Music News
July 1, 2011

This goes way beyond a recent pair of development-focused partnerships. Because Grooveshark is now dramatically shifting its model towards artist development and growth, according to information confirmed by company CEO Sam Tarantino. “Our big focus is really around artists, that's the main thing that separates us," Tarantino told Bloomberg. “We're a big believer in breaking artists as a platform, so that's where we're putting all of our attention right now." The earlier tie-ups, specifically with Rocket Science and IndabaMusic, are ...

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The God-Given, Inalienable Right to Steal Music...

Source: Digital Music News
July 1, 2011

Sunday, Monday, Tuesday.... seemingly every day this industry talks about 'competing with free,' and the need to craft better premiums, packages, and non-reproducible experiences. But more than a decade into file-trading and digital content ubiquity, the consumer not only expects free content—they increasingly seem to view it as a right.

Just recently, British ISP BE Broadband conducted this survey of their users to anticipate the impact of the Digital Economy Act. The IP-focused enforcement initiative is currently focusing on stern ...

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3 Trends Driving Innovation: How to Keep Up with the Ever Changing Fan

Source: HypeBot
June 28, 2011

Speaking on how technology and consumer demand has challenged marketers to keep up, Nielsen's Steve Hasker shared conclusions that ring true for developing the artist—fan relationship. “Consumer behavior is the driver of innovation," said Hasker offering three trends driving innovation: Social Media—"In seven short years, every aspect of consumer behavior has changed as a result of social media," Hasker said.  In music social media is changing the way artists and songs are discovered, how artists and fans communicate and even ...

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Study Says Connect with Your Fans to Counteract Illegal Downloading

Source: HypeBot
June 23, 2011

An academic research paper by Kalika N. Doloswal and Ann Dadich on “using policy to curb illegal downloading" provides some interesting insights into the strength of efforts to connect musicians and fans via social media. Participation in services like Sellaband is said to help build a psychological contract between fan and musician that has the potential to affect downloading activities. Amanda Palmer's music marketing and monetization model is given as a successful example of connecting with fans followed by Richie ...

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Projection: Brands Will Soon Account for 50% of Industry Revenues...

Source: Digital Music News
June 22, 2011

Percentages can be dangerous in this business, but here's something to chew on: Digitas now projects that 50% of all music industry revenues will come from brands in just a few years. “I would argue half the revenue of the industry in a few years will come from brands," Digitas CEO Laura Lang told an audience at the Cannes Liones media conference today. The dangerous part is that once-reliable revenue-generators likeCDs are going poof, and similarly-steady sectors like publishing and ...

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People Who Share Music Are 5x More Likely to Buy

Source: HypeBot
June 21, 2011

According to Reuters (and by Apple's own admission), only 3 percent of the music stored in the average iTunes user's digital library was purchased from the Apple music store. The rest came from ripped CDs or was downloaded from peer-to-peer services or elsewhere. However, users of the mobile music app Music With Me, an app that facilitates music discovery through social sharing, have been shown to possess nearly five times the amount of digital download purchases. “Social sharing leads to music ...

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Nielsen Study of Teen's Media Use: All About Mobile

Source: HypeBot
June 14, 2011

Consumer researcher Nielsen recently released highlights from their study of teen's use of media; and they report that kids are more heavily involved with mobile devices than ever, yet are talking less on the phone. They're also watching less tv than older folks and spending less time on the computer.  In short, if you're trying to reach young people and you don't have a mobile strategy, you're missing out on their favorite media activities. Kids Today: How the Class of ...

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Socmetrics Identifies, Ranks and Tracks Social Media Influencers in Topic Niches

Source: HypeBot
June 9, 2011

Yesterday I took a web tour of SocMetrics, a new service still in beta  that ranks social media influencers, from celebrities to bloggers, and offers multiple tools for identifying which ones are most suited to marketing outreach. It also allows you to track what influencers are saying about particular topics, including your brand, which makes it useful for crisis management as well.  SocMetrics is definitely worth a look for music marketers who need to sort out large numbers of influencers ...

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