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Music Sponsorships Top $1.28 Billion in 2013
Source:
HypeBot
Brands will spend $1.28 billion in 2013 to sponsor music venues, festivals and tours in North America, a 5.4% increase from 2012, according to IEG Research. That increase puts music on par with the projected 5.5% increase in overall sponsorship spending and leads the 5.1% for the whole entertainment category. Beer, bank and spirits are the most active non-media categories sponsoring music festivals, according to IEG with Anheuser-Busch the most active company in terms of number of deals. Brands using ...
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Record Store Day Drives Impressive Sales Boost
Source:
HypeBot
"Record Store Day is a great way to shine the spotlight on the amazing experience that independent record stores bring to music consumers," David Bakula,SVP at Nielsen Entertainment,said in a statement. “With year-over-year growth, and exclusive packages in a format that consumers value with rich content, Record Store Day will continue to be an event that drives music consumers to independent record stores." Check out these impressive stats: Total album sales increased 60% over the previous week Vinyl LPs at ...
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Here's Why Global Music Revenue Rose for First Time Since 1999
Source:
HypeBot
By Eliot Van Buskirk of Evolver.fm. According to the latest numbers from the International Federation of the Phonographic Industry (IFPI), global music revenue rose 0.3 percent to $16.5 billion in 2013, reversing 12 straight years of declines (.pdf). Apparently, where music is concerned, 13 is a lucky number. “At the beginning of the digital revolution it was common to say that digital was killing music," Sony Music Entertainment international chief executive Edgar Berger told the New York Times. “The reality ...
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5 Aspects of the Old Music Industry Being Disrupted and Replaced by Social Media
Source:
HypeBot
In a widely noted Billboard interview, Amanda Palmer stated that “Twitter has replaced Google and [music] management." Nobody cared about the Google part but her claim of replacing music management certainly raised a few eyebrows. Of course, like many such claims, it wasn't totally true but it did provide an interesting example of the disruptive power of social media to replace expensive professional roles with cheap, good enough solutions. Claire BeDell, writing for Sprout Insights, doesn't break new ground in ...
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Music Marketing Takeaways from Comscore's 2013 Mobile Future in Focus Report
Source:
HypeBot
Leading web and mobile analytics provider Comscore recently released a group of free reports as the “2013 Digital Future in Focus Series." Their mobile report includes some useful takeaways for musicians and music marketers. Yet it's important to remember that one should focus on the mobile activities of one's own audience or intended audience rather than assuming the aggregate applies to all. Comscore's “2013 Digital Future in Focus Series“ includes three freely downloadable reports, two focused on both web and ...
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3 Trends Shaping the Future of Product Development
Source:
HypeBot
Guest post by Max Engel (@8bitkid) for sidewinder.fm, a music and tech think tank. Content providers are at a crossroads in the evolution of narratives online. Users are increasingly accessing content in ways that break the conventions of how stories should be told and articles delivered. Social channels are working to help content reach more people quicker than ever before, but these same viral mechanics mean that information often becomes disembodied and out of context. Publishers must also recognize that ...
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From Critics' Words to the Visual Music Review
Source:
HypeBot
By freelance music writer Tyler Hayes (@thealbumproject). We're like the classic moth drawn to a flame. As humans we have a hard time resisting a new album review. We have to know whether a publication liked the music or not, whether they think the band has now gone too far away from their roots. We're fickle people though and we also loath music reviews. We despise hearing cliché phrases to describe a guitar with a distortion pedal. The word “crunchy" ...
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Apple is Building a Social Music Network
Source:
HypeBot
Guest post by Matt Kiser (@Matt_Kiser) for sidewinder.fm, a music and tech think tank. There's a lot of talk about how Apple is building a whiz-bang, streaming Internet radio app to kill Pandora. In 2013, Internet radio seems really shortsighted for Apple. It can't possibly be the only thing they're up to in the music space. Let's explore this further: 1) Apple has sold something like 300 million total iOS devices, 2) Apple won patents recently called “iGroups" and ...
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