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Twitter Lost 2 Million Users Last Quarter
Source:
HypeBot
Twitter reported another gloomy quarter last week; narrowing losses, but shedding 2 million customers with no turn to profitability in sight. 2015 fourth quarter sales were up by 48% to $710 million over the same period in the previous year- a record quarter for the company, and a strong showing for their advertising model. Driven by the strong ad sales, Twitter's losses narrowed in quarter, with the company reporting losses of $90 million, down from $125 million in Q4, 2014. ...
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Justin Bieber And The Self-Perpetuating Upward Spiral
Source:
HypeBot
Here we closely examine how Justin Bieber's domination of the charts is both a cause and effect of his popularity on Spotify, and why the streaming playlist is edging out radio as a hit maker. Guest Post by Chris Price on New Slang Media New Slang is excited to announce the publication of Part 2 in the Listomania playlist report series. Free to subscribers, Justin Bieber and the Self-Perpetuating Upward Spiral follows Part 1 – Winners & Losers in the Battle for Spotify Playlist Supremacy – published last ...
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Revenue From Music Streaming Apps More Than Doubles
Source:
HypeBot
Music streaming entered the mainstream in 2015. Jay Z's Tidal purchase, Spotify's growth and the launch of Apple Music and YouTube Red helped drive consumer awareness and adoption. That growth is turning into real dollars, according to a new analysis by App Annie. Mobile based music streaming is the new normal, according to the newly releases App Annie 2015 Retrospective. Global revenue for the top 10 streaming music apps grew 2.2X in 2015 over 2014. The increase represents a major victory ...
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Old Albums Now Outsell New Releases
Source:
HypeBot
It seems 2015 was the year for back catalogs, as a recent study from Nielsen has revealed that albums eighteen months and older outsold new releases, much to the distress of A&R execs everywhere. Guest Post by Bobby Owsinski on Music 3.0 According to the latest Nielsen report on the music business of 2015, catalog albums (defined as any album more than 18 months old) outsold newly released albums, which is the first time that's ever happened. That's even despite the ...
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6 Reasons Snapchat Will Own 2016
Source:
HypeBot
2016 is shaping up to be a big year for Snapchat, which has already seen massive user growth across a broad swath of demographics, meaning now is a good time for artists to start taking advantage of some of Snapchat's underutilized features. Guest post by Jesse Kirshbaum of the Nue Agency As 2016 continues to roll, it’s becoming pretty clear that it’s going to be a huge year for Snapchat. Even though I’ve been a user for a few years, I’ve ...
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6 Of 2016's Key Music Marketing Trends
Source:
HypeBot
After such a tumultuous year, the music business community is anxious to see what 2016 has in store for them. In this article, we look at six marketing trends which are likely to feature prominently in the coming months. Guest Post by Lucy Blair on Hybrid Language New year, new start, new stats. After a rollercoaster ride through the ups and downs of digital music in 2015, new figures from the BPI and Nielsen Music indicate that revenues are on the rise, ...
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A Turntable Was Amazon's Top Selling Holiday Audio Product
Source:
HypeBot
Although much of the music buying populace was thought to only be buying records as collectibles and not to actually play them, an uptick in Amazon's turntable sales tells a different story. Guest Post by Bobby Owsinski on Music 3.0 One of the more interesting aspects of the vinyl revival is the fact that so many buyers don't actually play them, instead considering the purchase more as a collectible. That seems to be changing in that manufacturers have reintroduced turntable models that had ...
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6 Top Music Marketing Trends For 2016
Source:
HypeBot
As we begin a new year, it's time to look ahead at what 2016's music industry trends will be, with an expected continuation of the streaming wars, the blending of tech with the live music experience, and other predictions. Guest post by Jesse Kirshbaum of the Nue Agency With 2015 coming to an end, it’s the perfect time for reflection and to set our sites on what’s coming up next! Between CES, The Grammys and SXSW, the next few months are ...
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