Music streaming entered the mainstream in 2015. Jay Z's Tidal purchase, Spotify's growth and the launch of Apple Music and YouTube Red helped drive consumer awareness and adoption. That growth is turning into real dollars, according to a new analysis by App Annie.
Mobile based music streaming is the new normal, according to the newly releases App Annie 2015 Retrospective. Global revenue for the top 10 streaming music apps grew 2.2X in 2015 over 2014. The increase represents a major victory for subscription-based music revenue models.
High profile music streaming launches from Apple and YouTube and Jay Z's Tidal acquisition drove the shift which also led to big gains by Spotify. Regional players like LINE MUSIC, India's Saavn, South Korea's MelOn and China's QQMusic all had banner years
Mobile based music streaming is the new normal, according to the newly releases App Annie 2015 Retrospective. Global revenue for the top 10 streaming music apps grew 2.2X in 2015 over 2014. The increase represents a major victory for subscription-based music revenue models.
High profile music streaming launches from Apple and YouTube and Jay Z's Tidal acquisition drove the shift which also led to big gains by Spotify. Regional players like LINE MUSIC, India's Saavn, South Korea's MelOn and China's QQMusic all had banner years
