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Google is Now Sending You More Traffic Than Facebook
Source:
HypeBot
Google once was the top source of referral traffic for musicians and all web site publishers. Then Facebook surpassed it. Now, for many, Google is back on top again. In 2017, Facebook sent 25% less traffic to web publishers this year, while Google traffic was up 17%, according to data from Parse.ly. There are several reasons for the traffic shift from Facebook back to Facebook, according to a recode analysis of Parse.ly data including: “Facebook is constantly updating its news feed ...
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40% Say They Would Gladly Pay More For Music
Source:
HypeBot
How much will consumers pay for music? A new survey conducted by MusiComms of 5,000 consumers across all demographics and regions in the United States offered some surprising, contradictory and yet hopeful trends amoun music fans. A new MusiComms surveyed asked 5000 U.S. consumers questions like: How much will consumers pay for music? Will they ever pay more? How will this type of information impact music business strategy? Highlights of a MusiComms survey of 5,000 U.S. consumers: Most people get their ...
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BuzzAngle Year End Music Report 2017: It's All About Streaming
Source:
HypeBot
Music data firm BuzzAngle Music has some good news for the recorded music industry, unless one loves old-fashioned purchasing habits. Album and song sales dwindled in 2017, dropping 14.6% and 23.2% respectively, with physical sales declining only 7% percent, according to BuzzAngle. Audio stream consumption leaped 50.3 percent to 377 billion streams, up from 127 billion streams in 2016. Subscription streams are now 80 percent of total audio streams, up from 76 percent the year before. There were more than twice ...
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What Music Has In Common With Bookstores And Swiss Watches [Jack Kelly]
Source:
HypeBot
Despite their turbulent sales histories and brushes with obsolescence, print on paper books and Swiss watches have both managed to make impressive rebounds and have of late shown steady profitability. Here we look look at some important takeaways that could potentially apply to the music industry. Guest post by Jack Kelly of the Adva Mobile Blog An excellent article in the December 6, 2017 Boston Globe presents an interesting instructive for the music industry. Bookstores are opening at an increasing rate, up ...
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Why Playlists Matter More Than Ever
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HypeBot
Although things like blogs and radio can still do a lot for bringing music to the attention of consumers, there has been a massive shift in the power of playlists, which are positioning themselves as the dominant source of music discovery. Guest post by Patrick McGuire of the TuneCore Blog In 2017, the playlist has become an integral part of not just music but our culture at large. While radioplay and the blogosphere still have the power to bring attention ...
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Streaming Grew Profits For Warner Music Group In 2017
Source:
HypeBot
Warner Music Group Corp. today announced its fourth-quarter, reporting growth in revenue, as well as, a net loss. “We’ve now had five consecutive years of global revenue growth in constant currency, and the last two were up double digits,” said Steve Cooper, WMG CEO. “Our momentum reflects the tremendous talent and appeal of our artists and songwriters, and the strength of our worldwide operating team," Ross continued. “Investing to maintain our growth will remain a priority into 2018 and beyond.” ...
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Indie Record Store Black Friday Sales Up 13.8%, reports CIMS
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HypeBot
Black Friday sales reports from the Coalition Of Independent Music Stores are in and they were universally positive, according to Michael Bunnell, CIMS Executive Director. Less comprehensive data showed an up day on Small Business Saturday, as well. Sales reports from most Coalition Of Independent Music Stores show Black Friday sales increases ranged from +5% to an astounding +53%, with an average increase of 13.8%. Only two stores reported decreases from their 2016 sales, while a couple reported flat sales. Less comprehensive data ...
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People Are Spending 15 Hours A Week On The Internet Outside Of Work
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HypeBot
People are spending a lot of time online, according to the latest Limelight Networks’ “State of User Experience” report. 54% of US consumers are now spending more than 15 hours outside of work on the internet each week. Here are the main online activities and behaviors: US consumers spend each week: on social media sites (4 hrs, 44 mins) watching videos (4 hrs, 12 mins) reading the news (3 hrs, 24 mins) online shopping (3 hrs, 22 mins) Laptops are the ...
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