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The Album Release Re-Imagined In A Time Of Atomic Consumption
Source:
HypeBot
Music-tech writer Cherie Hu examines how the music industry can alter its current ways and restructure its marketing strategy by tapping in the atomic consumption habits of today's media users. Guest Post by Cherie Hu on Synchblog We are consuming media more atomically than ever. More of us prefer to consume content piece by isolated piece, as opposed to a single, large backdrop like a Facebook newsfeed. There are as many as 60 clickable pieces of information on a Facebook ...
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Indie Musicians Should Focus On Podcasts And Playlists Not Pitchfork And Paste [Kosha Dillz]
Source:
HypeBot
In this piece independent rapper Kosha Dillz shares explains the value and importance of focusing one's self-promotion in the direction of smaller more personal podcasts and playlists, rather than fruitlessly seeking the attention of larger media outlets. Guest Post by Kosha Dillz I thought to myself what a beautiful time to be alive in 2016. This morning I drove my car from an amazing parking spot in Koreatown Los Angeles to my Beverly Hills trusted auto mechanic to handle my ...
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Rads: Simple, Affordable Geo-targeted Concert Tour Advertising
Source:
HypeBot
Digital advertising, particularly on Facebook, has made effective paid marketing affordable for a more musicians, but it can be a confusing. Rads, a new service from the team behind Bandposters, aims to simplify and improve the process. “Digital advertising, without the hassle of confusing ad platforms. No more tinkering. Make custom geo-targeted ads for every show in seconds." That's the promise that digital ad buying platform Rads makes to musicians hoping to promote upcoming shows online. Created by the same team ...
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Social Media For Musicians Who Hate Social Media
Source:
HypeBot
Although a lot of musicians would rather be honing their musical chops than committing a lot of time to promoting themselves on social media, the fact is it's become a necessary tool in achieving industry success. Here we look at some non-invasive ways to make social media work for you. Guest Post by Amy Sciarretto on the Sonicbids Blog Love it or hate it, you can't escape social media. If you love it, awesome. You're already a step ahead and you ...
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3 Things You Can Demand From Your Publicist
Source:
HypeBot
Here a former publicist shares some insider information on what you, as an artist, can reasonably demand from your publicist and expect to actually receive, and why it is that you in fact should insist on getting the following three things. Guest Post by Hugh McIntyre on the Sonicbids Blog Before becoming a full-time writer, I worked in PR for a short period of time. Though I wasn’t anywhere near the music industry, my months repping people and brands taught me ...
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Proven Content Ideas For An Artist's Social Media Calendar
Source:
HypeBot
For musicians, setting up their social media accounts is only half the battle. The real challenge comes when it's time to put out material that will interest and engage fans. Here we review several proven avenues to explore when it comes sharing content. Guest Post by Jessica Hackett on Soundfly's Flypaper You’ve already taken step one. You bit the bullet and created the essential social media accounts for your music. Now you’re stuck figuring out what content to post, or you’ve ...
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How Music Industry Project Management SHOULD Work
Source:
HypeBot
As the music industry has transformed and increased in complexity so dramatically over the past few years that the already time consuming task of reporting has grown even more so. In this piece, David Weiszfeld looks at how reporting and project management should work in the music business. Guest post by David Wieszfeld on Medium All music professionals have to report, it’s one of the most time consuming tasks. We all hate to do it but it’s at the core ...
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4 Methods For Improving Your Email Conversion Signup Conversion Rate
Source:
HypeBot
Getting fans to sign up for your email list requires more than simply dropping a signup form on your website. Although it's certainly a critical step, there's much more artists can do when it comes to raising their signup conversion rate. Guest Post from Team FanBridge So you’ve finally set up your sign up form front and center on your website. Now your fans will flock to join your mailing list, right? Not always. While setting up a signup form ...
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