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CD Baby Adds Free Marketing Tools via Show.co Acquisition
Source:
HypeBot
Last year when CD Baby aquired Show.co, it said that it had “big plans" for the digital music marketing platform. Now we know what they are- free integration into the CD Baby artists dashboard. Indie music distributor and royalty administration service CD Baby, is integrating the marketing services of its latest acquisition, Show.co, into its artist dashboard. Show.co offers digital tools used by 6000 artists and labels including Universal, Rounder and Nettwerk to share content and collect fan data. While still ...
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Indie Artists Can't Afford To Skip Streaming: A Look At The Numbers
Source:
HypeBot
In this illuminating look at a year in streaming, CD Baby CEO Tracy Maddux examines how indie artists are beginning to see appreciable payouts from online streaming services, although other revenue sources still remain important and valuable. Guest post by Tracy Maddux, CEO of CD Baby It was a watershed year for the half-million or so artists and labels CD Baby distributes worldwide in 2016. It was the year its artists' lifetime gross earnings crossed the half-a billion-dollar mark (yep, $500,000,000). But the ...
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Best Time, Frequency For Sending Your Event Emails
Source:
HypeBot
An oldie but a goodie, email remains one of the most effective and powerful tools in your event promotion toolkit, but to optimize its effectiveness, one must plan for the best times and proper intervals at which to send said emails out. Guest post by Maddie Veal of Eventbrite Email is a direct line to potential attendees, making it one of the most powerful tools in your event promotion arsenal. But when should you be sending your event marketing emails ...
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5 Essential Tools For DIY Music PR
Source:
HypeBot
In the current music economy, up and coming artists are often expected to do work traditionally handled by labels and A&Rs themselves, including most of the leg work when it comes to PR. Here we look at five must-have tools for the independent artist working to break into the industry. Guest post Tyler Allen of the ReverbNation Blog In today’s music landscape, emerging artists are expected to do everything yourself, and that includes music PR. Long gone are the days ...
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10 Key Social Media Tips For Musicians, Bands
Source:
HypeBot
If handled correctly, social media can be one of the best free ways for artists to gain exposure and get their work in front of fans, as well as potential fans. Here we share tips on how artists can maximize the presence on social media without breaking the bank. Guest post by Lee Jones of Ditto As musicians and artists, we all want the maximum exposure for our work, and we know social media is the #1 (free) way of ...
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Understanding Personalized Audio Ads On Pandora and How They're A Game Changer For Music (And Other) Marketers
Source:
HypeBot
The music industry is fairly familiar with the music side of Pandora. But there's another side of the streamer that also presents a powerful opportunity- the ad platform monetizes its free radio service and a new partnership that delivers personalized targeted audio ads. By Glenn Peoples, Music Insights and Analytics of Pandora Key takeaway: in creating more personalized, dynamic audio ads, new technologies can impact not just Pandora’s free radio service but the company’s entire business as well as its ...
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