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Career

Finding & Maintaining Your Creative Hustle: Lessons From Gregg Allman

Source: HypeBot
June 8, 2017

In a hard look at creative motivation, David Deal looks at the creation and inspiration through the lens of famous artist Gregg Allman, a master of the 'creative hustle' and how his philosophy can be applied by those seeking success in the music industry today. Guest post by David Deal of Superhype When an idea comes to you in the middle of the night, do you act on it, or do you yawn, roll over, and return to the arms ...

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Career

A "Must Use" Tool To Market Your Music and Tours [The Music Biz Weekly Podcast]

Source: HypeBot
May 23, 2017

Gogi from Gupta Media visits the Music Biz Weekly Podcast to talk about smartURL 2.0. You'll get the lowdown on the new Pivot smartURL and how it quickly builds a music landing page for you. Gogi also shares info on Events smartURL for marketing live shows. The Pivot smartURL creates a landing page where all users can choose their preferred retailer. This landing page can be customized with links to any retail or streaming providers. Pivot smartURLs automatically hide any ...

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Career

Why Artists Shouldn't Trust Their Online Presence To Social Networks

Source: HypeBot
May 23, 2017

While many artists are content to let their Facebook or Tumblr represent them online, doing so carries with it certain risks. In this excerpt from his book, Bobby Owsinski looks at why musicians should avoid limiting the scope of their online presence to social networks. Guest post by Bobby Oswinski on Music 3.0 Many artists are tempted to just rely on a Facebook or Tumblr page as the main online point of contact, but that strategy can have a number ...

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Career

Why You Should Incorporate Playlists Into Your Social Media Strategy

Source: HypeBot
May 20, 2017

When it comes to marketing and promotional strategies, artists tend to focus on how they can get their music on other people's playlists. This article looks at approaching it from the other end, with artists themselves acting the curator. Guest post by Bas Grasmayer of Music Tech Policy The emphasis of playlist strategy is usually placed on how artists can get their music on popular curated playlists. Let’s discuss the long-term value of artists stepping into the curator role themselves. ...

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Career

Tips For Building A Killer Musician Press Kit

Source: HypeBot
May 19, 2017

One of the fastest, easiest, and most effective ways to present yourself as an artist, and will quickly tell any organization or booking agency whether or not you're worth the investment, and not having one can cause you to miss out on great. Guest post by Emma Miller A press kit is the most effective way to present yourself, your work and your creativity to the potential employers, festivals, radio stations, news agencies and, of course, your future fans. Without ...

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Career

5 Often Overlooked Music Promotional Campaign Ideas

Source: HypeBot
May 17, 2017

While many of the conventional methods of promoting yourself as an artist may seem tired and dull, there are several frequnetly overlooked ways of engaging with your fans through your mailing list that will keep interested and eager for more! Guest post by Team Fanbridge of the Fanbridge Blog If you’re tired of the same by-the-numbers promotional campaign, there’s still a number of ways to keep active and engage your mailing list. With these 5 tips, you can easily keep your ...

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Career

How To Create A Successful Music Business By Teaching Online

Source: HypeBot
May 16, 2017

As the online learning industry continues to grow, more people are now able to make a living through teaching online. The music industry is no exception, and here we look at seven steps those interested in teaching online courses can get started building a business. Guest post by Eduardo Yi Online learning is a massive growing industry that’s projected to be worth hundreds of millions of dollars. Everywhere around the world, individuals are making a living through understanding how to teach ...

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Career

2 Simple Ways To Include Event Discovery Sites In Your Marketing

Source: HypeBot
May 10, 2017

Although you may already be marketing your events to regional audiences and social media followers, a vast number of urban event-goers often using event discovery sites in order to make their plans. Here we explore two important ways in which you can incorporate event discovery sites into your marketing. Guest post by Rachel Grate of Eventbrite You may target your event ads to local audiences or your social media fans — but the people most likely to attend your event ...

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