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6 Music Industry Side-Hustles Artists Can Pursue
Source:
HypeBot
As a musician, making enough money to pay rent and buy food is tough enough as it is, but being able to pull down enough income to afford things like PR and interesting merch can often seem out of reach. Luckily, be a musician also opens you up to a number of interesting side hustles which can provide a valuable source of secondary income. Guest post by Angela Mastrogiacomo of TuneCore Being a musician isn’t easy. There’s a lot of ...
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5 Major Promotion Opportunities To Consider When Releasing Your New Music Video
Source:
HypeBot
As navigation of the video marketing landscape becomes increasingly difficult, more and more artists are running into challenges successfully launching music videos or other types of visual PR. Here we look at five resources that can make all the difference in making your marketing campaign a success. Guest post by Andy Gesner of HipVideoPromo For almost two decades, I’ve seen far too many visuals never see the light of day due to poor planning or a lack of promotion. Navigating ...
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Every Artist Manager Needs To Master These Skills
Source:
HypeBot
While the role of a music manager has changed dramatically over time, the skillset required to do the job well has, in many ways stayed the same. Here Angela Mastrogiacomo breaks down what the skills are and how managers apply them. Guest post by Angela Mastrogiacomo of the Symphonic Blog When you say the words “music manager”, I no longer have any idea what you’re talking about. Because the thing is, the role of music management has changed so much ...
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This Chart Shows What Streaming Services Are Paying (Maybe)
Source:
HypeBot
While everyone in the music business wants to know what the various streaming services are paying out to artists, the number of variables involved in determining the actual amount are so many that it can be difficult to get any more than an educated guess. Here we look at a chart that outlines, with some accuracy, what each platform is paying. Guest post by Bobby Owsinski of Music 3.0 Everyone wants to know the royalty rate paid by the various ...
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3 Ways To Identify Your Target Fanbase
Source:
HypeBot
When it comes to finding success with your music, you can't rely on fans coming to you, and instead, have to put the elbow grease to seek them out. Here we develop three essential tactics for finding your target audience before zeroing in on your marketing strategy. Guest post by Angela Mastrogiacomo of TuneCore You got into this industry to feel connected. Maybe you wanted to change the world, or maybe you just wanted a way to creatively express how ...
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Marketing Tip: Piggyback On Current Trends Via Hashtags
Source:
HypeBot
There's no promotion quite like free promotion, and one of the best ways to drum of some PR on the house in today's social media landscape is through the use of hashtags. By tapping into current trends, either among your fans or in the broader public conversation, you can expand your outreach and connect with new fans. Guest post by Randy Chertkow and Jason Feehari of Disc Makers Blog When it comes to getting free promotion, one of the most ...
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Complete Guide To Planning Your Next Tour
Source:
HypeBot
Once your band is practiced up and you've got a solid set of songs together, it's time to go on tour. Touring can be a great way to broaden your network and find new fans, plus it gives you and everyone in your band valuable experience, but it is essential to plan ahead. Guest post by Maryn Mcdonnell Ready to hit the road and show off your music across a planned route, which could be across many countries, cities, or ...
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8 Tips To Make Your Email Newsletters Mobile Friendly
Source:
HypeBot
Whether you're an artist or producers, sending a regular newsletter is the best way to stay in touch with fans, clients, or both. Given that so much of email is now consumed smartphones, we're looking at eight tips to make sure your newsletter is mobile friendly. Guest post by Bobby Owsinski of Music 3.0 Every band, artist, producer and engineer needs to stay in touch with clients and fans, and the best way is with email newsletter. I’ve covered newsletter ...
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