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Promoting New Music Via YouTube Videos
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HypeBot
In this piece DIY artist and entrepreneur Eleanor Dubinsky details the importance of frequent video content and how it can be utilized to effectively promote new music to fans. Guest post by Brad of DIY Musician How Eleanor Dubinsky spans genres, crosses borders, and communicates it all through video(s). Eleanor Dubinsky didn’t start creating her new album Soft Spot of My Heart with a particular genre in mind. Why would she? Her recordings thus far have deftly defied easy categorization, due not only to ...
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Musician's Guide To Setting Up A Pre-Order Campaign
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HypeBot
Buying in bulk and then hoping it sells to fans can be a disastrous way for artists to conduct their merch sales, something which can be avoided by setting up pre-orders. Here we look at some real world strategies for setting up a pre-order. Guest post from Fiona Z With the new year, I had a handful of clients do a bit of rebranding, and with that usually means new merch. Unlike before, and reasonably so, most people don’t want ...
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Essential Growth Strategies for Artists [Part One]
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HypeBot
In this issue of W. Tyler Allen's GROWTH column, he explores essential growth strategies for artists and the concept of growth marketing as it applies to advancing your career goals in the music industry. Guest post by W. Tyler Allen of the TuneCore Blog [Editors Note: We’re kicking off a recurring column, titled GROWTH, written by W. Tyler Allen, a music and tech marketing consultant and contributor to the TuneCore Blog. This column will offer practical tips on how independent artists can and ...
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YouTube's New TrueView Advertising Feature Could Mean More Revenue For Artists
Source:
HypeBot
While artists have experience some frustration with YouTube's changes to its ad policy of late, a new form of advert known as TrueView for Reach could start pulling in significantly more ad revenue for artists and bands. Guest post by Bobby Owsinski of Music 3.o YouTube has rolled out a new variety of advert that may end up bringing in more ad dollars not only for artists and bands, but anyone who posts an interesting video on the service. Known as TrueView for Reach, ...
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How To Achieve Longevity In The Music Industry
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HypeBot
Maintaining popularity in the music industry is no easy task, with a song or artist that's at one moment topping the charts suddenly becoming passé the next day. Here we look at how artists can achieve longevity in the turbulent music business. Guest post by Emily O'Connell of BandBasher Longevity is something that artists cannot take for granted. But in this day and age, the music industry can be so temperamental. Something that was popular last year – or even ...
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When To Consider Signing With A Label
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HypeBot
While many artists struggling to make it in the music industry may be under the impression that signing with a label is their holy grail, the reality is that signing is only beneficial some of the time, and that having the backing of a label can sometimes do more harm than good. Here we look at how to identify if the time is right. Guest post by Patrick McGuire of the TuneCore Blog [Editors Note: This article was written by Patrick ...
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5 Tips To Make Any Newsletter More Visually Appealing
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HypeBot
As the choppy waters of social media become increasingly difficult to navigate (for those users not dipping out altogether over privacy concerns) artists and bands are falling back on the time-tested standby of the email newsletter. Even in this case, however, making the email visually interesting is essential to prevent hitting of the unsubscribe button. Guest post by Hugh McIntyre of the TuneCore Blog [Editors Note: This article was written by Hugh McIntyre. Read the first installment in this two-part series here.] ...
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5 Great Ways That You Can Market Your Music
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HypeBot
The world’s most successful musicians haven’t achieved their fame and fortunes through sheer grit, determination, and talent alone: each and everyone of them have supplemented the raw materials at their disposal by expertly advertising their music. Guest post by Victoria Greene Advertising your music is a case of how, not if. There are a huge number of ways you can get your music out there and it’s important that you select the ones that work best for you. Below I have ...
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