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Understanding Live Performance Agreements

Source: HypeBot
April 11, 2018

While recorded music sales may facing choppy waters, the live music market remains healthy and strong, making it a preferable vein for recording artists to focus on. As with so many aspects of the music industry, having an agreement in writing can spare all parties a lot of grief. Here Jusin M. Jacobson catches us up on how these agreements work. Guest post by Justin M. Jacobson Esq. of the TuneCore Blog [Editors Note: This article was written by Justin M. ...

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Career

Promoting New Music Via YouTube Videos

Source: HypeBot
April 11, 2018

In this piece DIY artist and entrepreneur Eleanor Dubinsky details the importance of frequent video content and how it can be utilized to effectively promote new music to fans. Guest post by Brad of DIY Musician How Eleanor Dubinsky spans genres, crosses borders, and communicates it all through video(s). Eleanor Dubinsky didn’t start creating her new album Soft Spot of My Heart with a particular genre in mind. Why would she? Her recordings thus far have deftly defied easy categorization, due not only to ...

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Musician's Guide To Setting Up A Pre-Order Campaign

Source: HypeBot
April 10, 2018

Buying in bulk and then hoping it sells to fans can be a disastrous way for artists to conduct their merch sales, something which can be avoided by setting up pre-orders. Here we look at some real world strategies for setting up a pre-order. Guest post from Fiona Z With the new year, I had a handful of clients do a bit of rebranding, and with that usually means new merch. Unlike before, and reasonably so, most people don’t want ...

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Career

Essential Growth Strategies for Artists [Part One]

Source: HypeBot
April 7, 2018

In this issue of W. Tyler Allen's GROWTH column, he explores essential growth strategies for artists and the concept of growth marketing as it applies to advancing your career goals in the music industry. Guest post by W. Tyler Allen of the TuneCore Blog [Editors Note: We’re kicking off a recurring column, titled GROWTH, written by W. Tyler Allen, a music and tech marketing consultant and contributor to the TuneCore Blog. This column will offer practical tips on how independent artists can and ...

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YouTube's New TrueView Advertising Feature Could Mean More Revenue For Artists

Source: HypeBot
April 6, 2018

While artists have experience some frustration with YouTube's changes to its ad policy of late, a new form of advert known as TrueView for Reach could start pulling in significantly more ad revenue for artists and bands. Guest post by Bobby Owsinski of Music 3.o YouTube has rolled out a new variety of advert that may end up bringing in more ad dollars not only for artists and bands, but anyone who posts an interesting video on the service. Known as TrueView for Reach, ...

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Career

How To Achieve Longevity In The Music Industry

Source: HypeBot
April 4, 2018

Maintaining popularity in the music industry is no easy task, with a song or artist that's at one moment topping the charts suddenly becoming passé the next day. Here we look at how artists can achieve longevity in the turbulent music business. Guest post by Emily O'Connell of BandBasher Longevity is something that artists cannot take for granted. But in this day and age, the music industry can be so temperamental. Something that was popular last year – or even ...

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When To Consider Signing With A Label

Source: HypeBot
March 31, 2018

While many artists struggling to make it in the music industry may be under the impression that signing with a label is their holy grail, the reality is that signing is only beneficial some of the time, and that having the backing of a label can sometimes do more harm than good. Here we look at how to identify if the time is right. Guest post by Patrick McGuire of the TuneCore Blog [Editors Note: This article was written by Patrick ...

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5 Tips To Make Any Newsletter More Visually Appealing

Source: HypeBot
March 30, 2018

As the choppy waters of social media become increasingly difficult to navigate (for those users not dipping out altogether over privacy concerns) artists and bands are falling back on the time-tested standby of the email newsletter. Even in this case, however, making the email visually interesting is essential to prevent hitting of the unsubscribe button. Guest post by Hugh McIntyre of the TuneCore Blog [Editors Note: This article was written by Hugh McIntyre. Read the first installment in this two-part series here.] ...

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