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Building A Music Solid Brand (And Why You Should Have Done It Yesterday)
Source:
HypeBot
For many bands and artists, branding may simply not be a part of their day to day vocabulary, or if it is, it likely isn't their number one priority. Here, Angela Mastrogiacomo explains why creating a solid brand is so essential to your career, and how to go about making it happen ASAP. Guest post by Angela Mastrogiacomo of TuneCore What do you think of when you hear the word “branding”? Do you think of a stuffy corporate office with ...
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How To Begin Booking Your Own Local Gigs
Source:
HypeBot
Moving from creating music in your bedroom or garage to playing in front of live audience can seem like a massive leap to make, both emotionally and logistically, but is nonetheless an important step to take. Here we look at some important tips for artists looking to book a local show for the first time. Guest post by Patrick McGuire of Soundfly's Flypaper For some unestablished musicians, the thought of going from making music in a bedroom or garage to playing on ...
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Beyond The Video: Fan Engagement On YouTube
Source:
HypeBot
While many artist's focus on YouTube's ability to deliver music and videos to their fans, the video sharing platform has a plethora of other offerings beyond this that can be invaluable resources for keeping your fanbase up to date on your activity, as well as gaining the attention of channels an communities that mesh well with your target audience. Gust post Jay Cook of The Daily Rind With the launch of Official Artist Channels and YouTube Music, it can be easy to forget ...
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Why You Should Focus on Booking Local Gigs
Source:
HypeBot
We all want to move on to big regional, national, or even international tours. But, it’s a mistake to rush into touring too quickly and skip out on booking local gigs. I have always been a believer in starting your career in a central place, like your hometown or a town nearby that would be conducive to your career development. Then, you can expand outward systematically from that central point. If you spend a little more time booking local gigs ...
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Data Metrics for Indie Musicians: What Role Do They Play?
Source:
HypeBot
Thanks to the ubiquity of social media and streaming, artists have been given new ways to reach their audiences at the literal click of a mouse. But these platforms offer artists more than just easy access to fans. Each one harbors a goldmine of data. Guest post by Carter Wilson from Berklee College of Music: Music Business Journal Introduction Since the rise of social media and other online platforms like YouTube and Facebook, artists have been able to reach their ...
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Bandsintown Launches First-Ever Predictive Touring Charts For Established and Emerging Artists
Source:
HypeBot
Bandsintown has launched 24 Worldwide, US and City Live Music Charts that will be published on Bandsintown, Bandsintown for Artists, and Hypebot starting today. The concert discovery platform has also partnered with Billboard to exclusively publish the Billboard + Bandsintown Tour Index, four weekly charts launching later this month. These unique touring charts measure current fan engagement from Bandsintown's 50 Million registered fans alongside data from partners like Billboard, YouTube and Google who publish tour dates from Bandsintown. By tracking ...
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How To Write A Stand-Out Music Biography, How It Can Help Your Music Career
Source:
HypeBot
If you want to make it as an independent artist in the music business, it's important to diversify. One avenue many may not consider is to go into publishing. Not music publishing, but actual publishing of artist bios. Being able to thread the PR needle and craft a well-written bio can do wonders for your career. Guest post by Kaytee Long of DIY Musician Effective music PR begins with a good artist bio. As an independent artist, it’s your job ...
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10 Types Of Social Media Posts That Incite Engagement
Source:
HypeBot
While building a large following on social media is important to growing you online presence as an artist, engagement is perhaps event more important. Here we look at the ten types of social media postings most likely to lead to engagement. Guest post by Bobby Owsinski of Music 3.0 When it comes to social media, large follower and friend numbers are okay, but engagement is where it’s at. Likes, comments and shares are the way to go in order to ...
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