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Former Orchard CEO Greg Scholl Returns to Music as Exec. Director Jazz at Lincoln Center
Source:
HypeBot
Greg Scholl, the former CEO of digital music powerhouse The Orchard, is returning to the music industry as the Executive Director of Jazz At Lincoln Center. Working alongside Founder and Artistic Director Wynton Marsalis, Scholl will take the helm of the not-for-profit arts organization next month. After leaving The Orchard in September 2009, Scholl became President, Local Integrated Media at NBC Universal. But his first love has always been music. I worked with some great people at NBC and I'm ...
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Not All Musicians Are Entrepreneurs, but Successful and Professional Ones Are
Source:
HypeBot
Most of my days are spent working on the business and communications end of the music and technology industries. Because of my immersion in these areas I tend to read and absorb many ideas, concepts, and philosophies. They are all mainly related to doing business in a global ecosystem based around innovation and constant iteration as a startup. I have found the core concepts to be remarkably transferable to many industries and buyer/seller relationships. Sometimes musicians ask me for advice ...
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Business Model 101 - Build a Business Around Your Personality.
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Digital Cowboys By Dave Kusek
I am often amazed at how much today’s musicians can learn from the past. We all think that we are in the age of digital music and the old rules no longer apply and that there are only new models to develop and pursue. Wrong. Instead, we can all learn a whole lot by looking backwards and trying to map the successes of the past to the future. Lets take a look at the late Dick Clark’s career and see ...
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Musicians: Test New Equipment and Get Paid $250
Source:
HypeBot
Just got this email and wanted to pass it along to Hypebot readers: Survey Center Focus, a market research company based in Chicago, is currently doing research with musicians about audio equipment. We are looking for vocalists, guitar players, and bass players that currently use a wireless microphone system to test a new product, on behalf of a well-known audio equipment company. If you qualify to participate, we would send you equipment to be used during rehearsals and at your ...
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Musician Website Quick Fix #6: Host Your Own Blog
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HypeBot
The Website Quick Fix" blog posts are written by musician website and marketing platform Bandzoogle. When we do website evaluations here at Bandzoogle, there are two broad categories we look at: Design and Content. With poor design, it will be hard to find interesting content on the site. With great design and poor content, there is little reason for fans to visit. With that second category in mind, let's talk about blogging. Why Should You Blog? There are plenty of ...
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Dave Kusek Exits Berklee College of Music to Return to Music Tech
Source:
HypeBot
After 14 years, Dave Kusek is stepping down as VP at Berklee College Of Music to pursue business consulting and angel investing in digital music and media. Kusek, who co-authored the iconic “Future Of Music - A Manifesto For The Digital Music Revolution", founded and led Berklee's hugely successful Berkleemusic online school. In 2012, Berkleemusic will serve 12,000 students from 170 countries taking more than 200 courses online. When I arrived at Berklee in 1997, it was already the best ...
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Networking in a New Scene
Source:
MusicianWages.com
There’s this elegant, seductive, and sometimes profane dance we all have to do. It goes by the name of ‘Networking’. Some are masters at it. Your present company is not. It was a startling jolt to my system when I discovered that much of what I am trying to do is based not on my proficiency at my instrument (or lack thereof) but upon who I know, who knows me, and what we have surmised we can do for each ...
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6 Essential Elements for Every Artist's Homepage
Source:
HypeBot
Guest post by David Dufresne, CEO of musician website and marketing platform Bandzoogle. Your homepage is usually the first page visitors to your website will see, so it's important to make sure that you have the right elements in place to grab their attention, make a strong first impression, and keep them on your site. A well-designed homepage can get you more sign-ups for your newsletter, more sales from your online store, and convert first-time visitors to becoming active and engaged ...
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