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5 Email Marketing Rules from Six-Figure Musician
Source:
HypeBot
David Hooper recently released “Six-Figure Musician," a book that says it will tell you “How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business." I've been checking out the free PDF version and pulled out a group of rules for email marketing that all musicians should know. But what's a bit more difficult to pull out and possibly more valuable to many are the insights that place Hooper in the category ...
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Contract Negotiation for Musicians
Source:
MusicianWages.com
Unfortunately there are a lot of important aspects of the music business that are never dealt with in college. After receiving two degrees in music, I can’t think of one instance where the topic of contract negotiation was discussed. This is unfortunate for the student because he or she will more than likely be taken advantage of the first time they are presented with contract work. Knowing what to ask for and how to ask for it can make any ...
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New Orleans Trumpeter Leroy Jones Performed At Super Bowl VI In 1972
Source:
Spirit Of New Orleans Productions
Super Bowl VI, on January 16, 1972, was played in New Orleans' Tulane Stadium between the Dallas Cowboys and Miami Dolphins. The halftime entertainment consisted of a “Salute to Louis Armstrong", a tribute to Crescent City's best-known trumpeter who had passed away the previous year, on July 6, 1971. The show featured a then 13-year-old Leroy Jones as “Little Louis Armstrong" along with other performers the Onward Brass Band, Danny Barker, Carol Channing, Ella Fitzgerald and Al Hirt. The Onward ...
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7 Tips for Musicians on Becoming a Local Star
Source:
HypeBot
For a musician or band that is just getting started, building a local fanbase is the place to begin. Ari Herstand began his music career at the University of Minnesota where he went from being totally unknown to filling a local 700 seat venue in his first year to selling it out his second. He recently shared his tips on how to become a local star with examples from how he accomplished that goal. Ari Herstand, who successfully raised $13,000 ...
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10 Music Press Release Tips
Source:
HypeBot
Press releases aren't given a lot of respect these days, but they are still used daily by the media as sources even when left unacknowledged. Though they are only one publicity tools for musician and music marketers, they remain an important one that is unfortunately abused regularly. The following 10 tips will help you write press releases that are more likely to be read and used by the media. Complete Music Update (CMU) shared these tips from their course “Promoting ...
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Topspin's Ian Rogers Joins Beats as CEO New Digital Music Service Daisey
Source:
HypeBot
Respected digital music and direct to fan pioneer Ian Rogers has left Topspin to serve as the CEO of Project Daisey for Beats Electronics. Rogers will remain on the Topspin board of directors and serve as Executive Chairman. Beats will make a substantial investment in Topspin to “help create meaningful business opportunities for artists inside project Daisey". It has been rumored for months that Topspin was looking for a deep pocketed investor, but exactly what the new relationship with Beats ...
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Do Musicians Need to Interact with Their Fans?
Source:
HypeBot
At Bandzoogle, we often talk about the “Hub & Spokes" method to drive traffic to your website using your social media profiles. The root of the “Hub & Spokes" concept is really about interacting with your fans and using all the tools available in a cohesive strategy that will create more awareness about you and your music. Now, musicians are busy people. Often they play in several projects, or have day jobs, families, or all of the above. So whenever ...
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5 Media Outreach Tips from the Essential Guide to Hip-Hop Marketing and Publicity
Source:
HypeBot
Though “The Essential Guide To Hip-Hop Marketing & Publicity" is focused on hip hop, its insights emphasize basic principles that are relevant across music genres. Written by hip hop publicist Kayla Calloway, this short ebook covers such topics as media pitching and mixtape marketing including advice for outreach to writers and editors in both print and web media. Kayla Calloway says she particularly enjoys working with indie artists and DIY'ers. In The Essential Guide To Hip-Hop Marketing & Publicity she ...
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