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Career

35 Things to Consider when Starting Your Own Record Label

Source: HypeBot
September 4, 2013

The following guest post is an excerpt from the new 4th Edition of Music Is Your Business by Christopher Knab. Deciding to release your own record is only a good idea if you know what you're getting into. As you read through the following questions, mark the ones that you can't answer and make an effort to find the answers. We answer some of these questions throughout the book. There are, however, some questions that only you can answer, and ...

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Career

How to Make the Most of Your Music on Spotify

Source: HypeBot
September 3, 2013

If your music is on Spotify you can choose to take a passive approach and simply make it available to people who seek it out. But if you want to make the most of being on Spotify, then you'll have to become more actively involved. Hospital Records' Matt Riley recently shared his take on what you can do to build a stronger following on Spotify. Matt Riley, head of sync & marketing for Hospital Records, has a few tips for ...

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Career

Steve Aoki's Manager on Getting Famous Online: Stop Promoting and Start Entertaining

Source: HypeBot
August 29, 2013

The folks at JustGo Music managed to slow down Steve Aoki's manager Matt Colon long enough to discuss how Aoki got so famous online. Aoki has capitalized greatly on his over-the-top personality and his web presence reflects that personality. Yet Colon says the biggest secret has been making the shift “from promotion to entertainment" and pursuing choices that lead to higher audience engagement on social media. According to Steve Aoki's manager Matt Colon (via Dotted Music), Aoki is successful for ...

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Career

Don't Let Criticisms of Music Crowdfunding Stand in Your Way

Source: HypeBot
August 22, 2013

Though a variety of people, some of them undoubtedly well-intentioned, have criticized music crowdfunding over the last few years, their criticisms generally fall flat. Ranging from namecalling to misrepresenting financial reality, such criticisms indicate objections that are fairly limited and fail to recognize crowdfunding's emergence as a legitimate approach to funding. One could simply reject all criticisms of music crowdfunding as beside the point as does Bemuso below. And the bottomline is that no one's required to pledge to a ...

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Career

5 Tips for Breaking Into Music for Film by Elliott Wheeler, Arranger for the Great Gatsby

Source: HypeBot
August 15, 2013

By Elliott Wheeler (@elliott_wheeler), a screen composer, producer and cinematic indie-pop musician based in Sydney, Australia. He was the Arranger and Additional Music Producer on Baz Lurhmann's The Great Gatsby. I'm often asked how one goes about getting into scoring for film and soundtrack work, particularly on a project the scale of Gatsby. The answer (and annoyingly it's one that's heard often) is there's no particular path that works for everyone. In this particular circumstance, I'd worked with Baz Lurhmann ...

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Career

Ryan Leslie Goes Direct to Fans: Building Community, Bypassing iTunes

Source: HypeBot
August 15, 2013

Musician and producer Ryan Leslie took a break from studio work to fill me in on his direct to fan approach that features personal communication and a private fan network. Building to the release of “Black Mozart" later this month, Leslie is combining web tools and mobile communication to bypass as many middlemen as possible while focusing his energy on his core fans. When we spoke yesterday, Ryan Leslie pointed to his early work with Cassie and their successful use ...

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Career

Know Your True Fans: The Echo Nest's Advice to Music Services Works for Musicians Too

Source: HypeBot
August 14, 2013

Yesterday The Echo Nest released a White Paper detailing their ability to apply predictive models to user behavior on streaming music services in order to identify users of free ad-supported services that are likely to be of highest value for a particular service. While such a report might seem a bit distant from the concerns of a working musician, the Echo Nest approach ultimately boils down to identifying the most supportive fans of a particular offering and embracing that support. ...

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Career

12 Tips for Promoting Your Music on Twitter

Source: HypeBot
August 10, 2013

By Chris Robley of CD Baby's The DIY Musician. You're busy. You've got songs to write, gigs to book, shows to play, rehearsals to run, and much more. While it's important to be active on YouTube, Instagram, Facebook, and Twitter, you need to make the most of your time on those networks without getting sucked into a social media black hole. In CD Baby's new free guide “Twitter for Musicians in 10 Minutes a Day," we outline a simple plan ...

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