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7 Tips for Marketing Your Music on Streaming Services
Source:
HypeBot
We're in a weird transitional period in relationship to streaming music services. It's hard to know which service will survive and whether or not focusing on streaming alternatives to Spotify and Pandora, such as YouTube, is a better bet for the future. But if you are embracing or are now ready to embrace streaming music services, then it's time you started consciously building listenership on those services. Here are 7 tips from Believe Digital's Victor Conradsson on how to “engage ...
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An Action Plan for Connecting Directly with Your Fans After the Show
Source:
HypeBot
By Andrew Hall. This article originally appeared on the Sonicbids Blog. “Thank you, [insert appropriate city]! Goodnight, everybody!” Okay, you’ve just melted the faces of your largest crowd to date. Now what? Hang out in the green room? Drink at the bar? Go to the hotel or home? No, no and no. With the final note of your set, your night should be just beginning. It’s time to capitalize on your great performance and grow your b(r)and to the next ...
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Build an Audience by Focusing Your Energy on People Who Connect with Your Music
Source:
HypeBot
There's a recent piece about a musician who has built a huge online following by simply focusing on those who care enough to interact with him online. I can't find the article now but the theme of focusing on those who care, rather than amassing large numbers of likes and whatnot from those who are simply aware of your existence, is a recurring one that recently appeared in two tech posts featuring musical examples. The piece I can't find, though ...
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Successful Musicians Share Simple Wisdom for Rising Artists
Source:
HypeBot
By Dave Kusek of New Artist Model. This article originally appeared on the Sonicbids Blog. One of the best ways to learn about success in the music industry is by listening to words of wisdom from people who have already “made it.” These successful musicians have experienced a lot. They’ve found out what works and what doesn’t work for them. And they’ve learned from their mistakes – probably the hard way. You can try to avoid their mistakes and use ...
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How to Get Your Music on College Radio
Source:
HypeBot
By Patrick Hertz of Tinderbox. This article originally appeared on the Sonicbids Blog. College radio is a unique mix of non-commercial stations that range from small-watt student-run operations to huge, vastly influential public and/or community stations. This spectrum allows for most any independent artist to find terrestrial radio airplay – that is, of course, if the music is good. CMJ (College Music Journal) defines the parameters for which non-commercial stations we can consider “college market" stations. What counts as a ...
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3 New Platforms for Music Crowdfunding: Payola.FM, Crowdtivate, Crowdtilt Open
Source:
HypeBot
2014 has seen the launch of a variety of crowdfunding platforms around the world suitable for music projects. The following three, Payola.fm, Crowdtivate and Crowdtilt Open, represent very different approaches including pledge-based music-specific crowdfunding, crowdfunding as a form of startup acceleration and a hosted DIY platform with open source self-hosting options. Payola.fm Takes a Slow-Growth Approach Payola.fm launched at SXSW with a focus on music crowdfunding and seem to be taking their time with a very hands-on approach. Payola.fm - ...
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Enter the Haggis Compares Crowdfunding Experiences on Multiple Platforms
Source:
HypeBot
Brian Buchanan of Enter The Haggis recently shared his thoughts on crowdfunding via Bandzoogle's blog. He gives a lot of solid crowdfunding advice while taking a look at their differing experiences using Kickstarter, PledgeMusic and Bandzoogle (to run a DIY crowdfunding campaign). I was surprised to find more evidence of Kickstarter losing its leading position but, overall, your choice of platform and related tools should be based on your campaign needs. Brian Buchanan's comparison of crowdfunding options does a nice ...
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Don't Ignore Your Email List, Say Fan Engagement Experts
Source:
HypeBot
First they told you to build your fanbase on Facebook. Then Facebook changed its timeline rules. Next they told you to engage on Twitter. But its hard to get noticed in a stream of continuous updates and their user growth is slowing. While social media is still essential, it turns out that good old fashioned email may still be the best way to engage a fanbase. Kevin Kiernan of rGenerator, a direct to fan agency with clients that include Sony ...
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![Full Moon [Feat. New York Voices, Mark Egan]](https://s3.amazonaws.com/allaboutjazz/coverart/large/a07a6f1d5edcd6c801f0e1c3b527da37.jpg)
