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Career

9 Tactics for Building and Keeping Your Band's Twitter Following

Source: HypeBot
June 14, 2014

By Patrick Hertz of Tinderbox for the Sonicbids Blog. As you (hopefully) know by now, Twitter is one of the best online marketing tools you can have in your band’s toolbox. It’s a free and simple way to communicate directly with your fans, but you’ve got to be strategic about when and how you use it to really make it an effective platform for fostering your fanbase. Here are nine strategies to make your Tweets count: 1. Make yourself easy to ...

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Career

7 Tips for Marketing Your Music on Streaming Services

Source: HypeBot
June 11, 2014

We're in a weird transitional period in relationship to streaming music services. It's hard to know which service will survive and whether or not focusing on streaming alternatives to Spotify and Pandora, such as YouTube, is a better bet for the future. But if you are embracing or are now ready to embrace streaming music services, then it's time you started consciously building listenership on those services. Here are 7 tips from Believe Digital's Victor Conradsson on how to “engage ...

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Career

An Action Plan for Connecting Directly with Your Fans After the Show

Source: HypeBot
May 30, 2014

By Andrew Hall. This article originally appeared on the Sonicbids Blog. “Thank you, [insert appropriate city]! Goodnight, everybody!” Okay, you’ve just melted the faces of your largest crowd to date. Now what? Hang out in the green room? Drink at the bar? Go to the hotel or home? No, no and no. With the final note of your set, your night should be just beginning. It’s time to capitalize on your great performance and grow your b(r)and to the next ...

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Career

Build an Audience by Focusing Your Energy on People Who Connect with Your Music

Source: HypeBot
May 28, 2014

There's a recent piece about a musician who has built a huge online following by simply focusing on those who care enough to interact with him online. I can't find the article now but the theme of focusing on those who care, rather than amassing large numbers of likes and whatnot from those who are simply aware of your existence, is a recurring one that recently appeared in two tech posts featuring musical examples. The piece I can't find, though ...

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Career

Successful Musicians Share Simple Wisdom for Rising Artists

Source: HypeBot
May 23, 2014

By Dave Kusek of New Artist Model. This article originally appeared on the Sonicbids Blog. One of the best ways to learn about success in the music industry is by listening to words of wisdom from people who have already “made it.” These successful musicians have experienced a lot. They’ve found out what works and what doesn’t work for them. And they’ve learned from their mistakes – probably the hard way. You can try to avoid their mistakes and use ...

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Career

How to Get Your Music on College Radio

Source: HypeBot
May 22, 2014

By Patrick Hertz of Tinderbox. This article originally appeared on the Sonicbids Blog. College radio is a unique mix of non-commercial stations that range from small-watt student-run operations to huge, vastly influential public and/or community stations. This spectrum allows for most any independent artist to find terrestrial radio airplay – that is, of course, if the music is good. CMJ (College Music Journal) defines the parameters for which non-commercial stations we can consider “college market" stations. What counts as a ...

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Career

3 New Platforms for Music Crowdfunding: Payola.FM, Crowdtivate, Crowdtilt Open

Source: HypeBot
May 17, 2014

2014 has seen the launch of a variety of crowdfunding platforms around the world suitable for music projects. The following three, Payola.fm, Crowdtivate and Crowdtilt Open, represent very different approaches including pledge-based music-specific crowdfunding, crowdfunding as a form of startup acceleration and a hosted DIY platform with open source self-hosting options. Payola.fm Takes a Slow-Growth Approach Payola.fm launched at SXSW with a focus on music crowdfunding and seem to be taking their time with a very hands-on approach. Payola.fm - ...

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Enter the Haggis Compares Crowdfunding Experiences on Multiple Platforms

Source: HypeBot
May 16, 2014

Brian Buchanan of Enter The Haggis recently shared his thoughts on crowdfunding via Bandzoogle's blog. He gives a lot of solid crowdfunding advice while taking a look at their differing experiences using Kickstarter, PledgeMusic and Bandzoogle (to run a DIY crowdfunding campaign). I was surprised to find more evidence of Kickstarter losing its leading position but, overall, your choice of platform and related tools should be based on your campaign needs. Brian Buchanan's comparison of crowdfunding options does a nice ...

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