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Kickstarter Tips for Musicians Directly from Kickstarter
Source:
HypeBot
This interview originally appeared on the Bandzoogle Blog. Leading crowdfunding platform Kickstarter just released a Creator Handbook to help users launch effective campaigns. Kickstarter is open to all kinds of crowdfunding projects, and many musicians have used it to raise money to produce albums and go out on tour. Bandzoogle spoke to Hayley Rosenblum, Kickstarter’s Music Community Manager, about their new handbook, and specifically how musicians can successfully use their platform. Q: Hayley, what does “Music Community Manager” mean, and ...
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What's the Idea Behind 1000 True Fans?
Source:
HypeBot
By Bobby Owsinski of Music 3.0. In the latest version of my Music 4.0: A Survival Guide For Making Music In The Internet Age book I explain that making a living in music is considered the new success, as we shift our priorities to DIY. That said, the way that's accomplished is by have a group of core fans. In the following excerpt from Music 4.0, this “1,000 True Fans Theory" is explained. “The “1,000 True Fans Theory” by Wired ...
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Advertising Tips for DIY Musicians
Source:
HypeBot
DIY musicians using advertising to promote their work is rarely discussed on Hypebot though we do cover a wide range of marketing approaches including other forms of advertising. But given the ability to target specific populations with low-cost online ads, it's something DIY musicians should certainly consider. Jon Ostrow recently addressed the issue of advertising from which I've gathered a few tips for DIY musicians. Over at the Disc Makers blog, Jon Ostrow answers the question, “Should you advertise online?“ ...
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Why Branding Is More Important Than Ever
Source:
Michael Ricci
By B.J. Jansen Branding, is now more than ever, the most important investment an Artist can make towards their own career success. Today is one of the greatest times to be in the music industry. We have more educational, technological, and musical content and freedom available on a daily basis than at any previous point in history. However, since we have more access, it becomes evident that developing a strong brand is more important to be ...
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Three Simple Rules of 21st Century Business on the Web
Source:
Michael Ricci
By B.J. Jansen After much consternation and thought about the impact that piracy and the web have brought into the world of intellectual property, I've identified three simple constants. I'm sure my observations may draw criticism, however I feel that the best way to navigate today's internet webscape is to control what you can control. As such I've come up with the following: 1. Information is FREE Internet and technology have created an environment where there are no secrets anymore. ...
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5 DIY Music Marketing Myth-Busting Insights
Source:
HypeBot
Dotted Music's Andrew Apanov shares his take on music marketing myths with Ilpo Kärkkäinen of Resoundsound. Along the way he busts myths of meritocracy, one-size-fits-all business assumptions and social media number chasing. In the process he shares a number of ideas worth considering on their own. Here are 5 insights he shared in this myth-busting conversation: People Start Listening With Their Eyes “You may think all that matters is your music, but I tend to say that people start listening ...
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Keys to Successfully Launching and Promoting a Music Video
Source:
HypeBot
By Corey Rice of The AristoMedia Group. In 1995, Michael Jackson spent $7 million dollars on his music video ‘Scream’ and the world watched on MTV. Two decades later, Bob Dylan made his video ‘Love Is Lost’ for $12.99 and everybody watched it on online. Music videos have changed immensely over the past couple of decades but they are more relevant than ever. We have all heard the stats on Youtube being the number one music streaming site, the billions ...
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9 Tactics for Building and Keeping Your Band's Twitter Following
Source:
HypeBot
By Patrick Hertz of Tinderbox for the Sonicbids Blog. As you (hopefully) know by now, Twitter is one of the best online marketing tools you can have in your band’s toolbox. It’s a free and simple way to communicate directly with your fans, but you’ve got to be strategic about when and how you use it to really make it an effective platform for fostering your fanbase. Here are nine strategies to make your Tweets count: 1. Make yourself easy to ...
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