DEVELOPING alternative revenue streams first is no longer a case of putting the cart before the horse for recording artists, especially the independent acts who are finding that placements in television and film provide a bit of financial freedom. Obviously visual media provide immediate paydays, and the return on investment for an artist, especially one working outside the major label system, can easily quantify the impact of a song placement.
“Double, triple," guesses Nashville-based singer-songwriter Katie Herzig during a conversation about her annual income since she landed songs in “ER," “Smallville" and on two episodes of “Grey's Anatomy." “It gives me freedom and takes pressure off me having to live off touring and record sales."
THE “MOVIE MONEY" as several young artists call it, is having a dramatic effect on the direction they take with their albums. The bonus money provided by placements has led to everything from major label signings to enhancing the sound quality on an album to being in a position to offer downloads for free. Three examples:
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