Twitter's growth and the accompanying hype has encouraged music marketers to find innovative ways to use the service to help artists to stay hyper-connected with their most loyal fans. But a small Morgan Stanley sampling last month claimed that Twitter adoption was not equal among all age categories. Now a far greater group, Nielson's 250K strong U.S. Net Ratings panel came to a similar conclusion: teens - usually the first to drive most social networking trends - tweet far less often than adults.
Twitter's is now a staple for 10.7% of active Internet users. But those impressive numbers come despite a lack of widespread adoption by children, teens, and young adults. In June 2009, only 16% were under the age of 25 even though that makes up maked up 25% of active US Internet users.
