Currently available for two different radio formats, Jazz and Adult Standards, this service allows artists to submit their music for screening and categorization, and if accepted it is then sent on to program directors at stations that have signed up for this program. When a station joins this service they give guidelines and instructions to Continental as to what they want and don't want, and when they receive music from this program they know they are getting exactly what they are looking for.
For the artist this program has a number of advantages. Music is sent only to program directors that are willing to accept new material and audition it. Because the music is screened and categorized that also makes it much more likely that station management will consider it over an unsolicited submission. With this service there are also no wasted mailings and associated costs. If a submission to Continental does not pass the screening process the artist is contacted and offered assistance and advice on how to correct whatever problems exist. That is something a radio station will never do.
The best part of this is that it is a pool service, and that brings the price way down. The cost to the artist is usually the same or less than if they were to do their own mailings. While conventional radio promotion campaigns can easily cost thousands of dollars per month, this service can reach many of the same stations for as little as $100. This is ideal for the independent artist who doesn't have the marketing resources of a major label.
Anyone interested in learning more about this new service can visit us on the web or or call 630-567-0567 during normal business hours Central time.
