Is it all a crap shoot or are there definable music 2.0 “best practices" that net results? Topspin Media says there are and that their mission is not only to build the tools that power the band to fan relationship, but also to share what they are learning with the rest of us.
Thus far, Topspin has been vague about exactly what their “best practices" are. You can catch glimpses in their work and in yesterday's post. They also promise to share more soon; which I promise to share with you. In the meantime they're teasing us with a calculator. “To estimate the difference between best practices execution on the Topspin platform and simply slapping buy buttons on your web site, enter your data below," says Topspin's James Lamberti. “We can't name names, but we've seen artists either totally ignore or totally embrace best practices. The difference in revenue is ridiculous and we have hard data to back it up." Plug in some of your own numbers above and you'll hope Lamberti is right.
Thus far, Topspin has been vague about exactly what their “best practices" are. You can catch glimpses in their work and in yesterday's post. They also promise to share more soon; which I promise to share with you. In the meantime they're teasing us with a calculator. “To estimate the difference between best practices execution on the Topspin platform and simply slapping buy buttons on your web site, enter your data below," says Topspin's James Lamberti. “We can't name names, but we've seen artists either totally ignore or totally embrace best practices. The difference in revenue is ridiculous and we have hard data to back it up." Plug in some of your own numbers above and you'll hope Lamberti is right.
