iTunes may dominate the digital music market, but time and time again Amazon has proven that they're willing to hustle.
The Super Bowl is a perfect example of this and the company's efforts deserve praise.
For every song that aired in a commercial, Amazon MP3 tweeted links to where budding fans could purchase the tracks.
It's a subtle gesture, but an important lesson. iTunes might sell music. But Amazon takes initiative and markets it too. And that's a big difference.
The Super Bowl is a perfect example of this and the company's efforts deserve praise.
For every song that aired in a commercial, Amazon MP3 tweeted links to where budding fans could purchase the tracks.
It's a subtle gesture, but an important lesson. iTunes might sell music. But Amazon takes initiative and markets it too. And that's a big difference.
