The sound of Greg Adams is one of the world’s best-known musical signatures. A musical journey that has spanned nearly four decades from the time he first arrived on the San Francisco Bay Area music scene of the early ‘70s, Greg has been a driving force to define artistry that transcends musical genres, still seeking out a course not yet traveled, is at his best when set to explore a new artistic destination.
For Adams it is always about the journey and where it will take him and he is always ready to go the. The journey continues with East Bay Soul 2.0- completely produced, arranged and co- written by Greg. A collection of 10 dynamic songs backed by his band East Bay Soul. Adams signature sound is clearly stamped through out the album’s 10 tracks, an equal mix of instrumental and vocal songs- a blend of Funk Jazz, R&B and Soul.
With a nod to the music Adams loves, and inked in his own style creates music that is relevant and fresh. Greg takes you on an incredible ride that is groove driven, weaving his horn melodies with soul drenched vocals into a collection of songs that are all at once dynamic and dreamy, cinematic and oh so to fall in love with.
In what defines who he is, Adams owns the natural talent to produce the beauty of harmony and expression of emotion through his arrangements. They give this collection of songs their essence. With no set direction of where the music would go, Greg says, “I was surprised to see how many ballads I ended up with, but I’m really happy I did. I was also happy to have all the songs ready before the first down beat, so it really gave me the freedom to flesh everything out and let the songs breathe.”
Adams diversity has made him he consummate performer, setting no boundaries and seeking no labels. Greg has arranged, performed and recorded with countless artists as diverse as his career, including The Eurythmics, Rod Stewart, Lyle Lovett, Heart, Linda Ronstadt, Luther Vandross, Aaron Neville, The Brothers Johnson, Phish, Little Feat, Wilson Pickett, Huey Lewis and the News, Raphael Saadiq, Al Green, Quincy Jones, B.B. King, Everclear, Chicago, Bonnie Raitt, Dionne Warwick, Ray Charles, Peter Frampton, Billy Preston, Terrence Trent Darby, Josh Groban Madonna, The Rolling Stones and Celine Dion.
Adams is a founding member of Tower Of Power, legendary for the horn arrangements that made the TOP horn section a sought out entity all its own. Beginning early with his arrangements on Santana’s “Everything Is Everything”, Elton John’s “The Bitch Is Back” Chaka Kahn’s “Fool’s Paradise” Little Feat’s “High Roller and Heart’s “Tell It like It Is” to name a very few.