Madison McFerrin is "shedding the narrative"

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Madison McFerrin says she's "Shedding the narrative about what it means to be an artist in the music industry." In fact, she says she's had to learn to shed a lot of things. Like her "identity."

She calls herself an independent singer-songwriter, which is both true and also not entirely the whole story. Questlove calls her a "soul-appella" singer because she first found a wide audience doing solo a cappella songs, just her and a looping pedal. In fact, from pretty much the start of her professional career, she was turning tastemaker heads.

That's due in large part, I think, to the quiet determination and courage of her music: just getting out on stage alone with a looper pedal and her voice and creating lush arrangements from scratch every time. And while some of her songs deal with the personal, the sensual, the searching soul, others are more overtly political or topical. Like her songs "Can You See" and "Guilty" both of which address police brutality.

Madison McFerrin is also the daughter of Bobby McFerrin, probably the most famous and influential improvising singer alive today. She says that what she does really isn't very related to what her father does, and she wears that legacy loosely and comfortably, drawing on his encouragement and advice but cautious not to seek comparisons.

One lesson she does borrow from him is in the way he avoids being placed in any one genre or style. She says, "my father calls himself a folk singer because he sings the music of the folk, and I consider myself to be a soul singer because I sing the music of the soul."

Nonetheless, Madison McFerrin, like her father before her, finds herself skating (if not scatting) on the surface of jazz. On the one hand, as she says, "jazz is at the root of all popular music in America" so if she is a part of the contemporary jazz space, it's because she's a part of the world today. But on the other hand, she is contributing to the conversation whether she meant to or not.

This week, she'll perform at the Bric Jazz Fest in Brooklyn. And in addition to playing, she also guest curated the lineup. She has a lot of thoughts about how to bring an audience that reflects her, both in terms of generation and identity, back to jazz. Or maybe, how to lead jazz back to people who reflect a different set of values.

She tells me, "I originally thought I was just going to be an artist who showed up... but if you don't adjust now you're going to fall behind. The music industry is changing more rapidly than pretty much any other industry."

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