1. People like to fileshare. Thirty million users do it daily.
2. The threat of being sued doesn't really scare people. Since the RIAA began their intimidation campaign, filesharing hasn't really decreased. Some people stopped, fearing that John Ashcroft would impound their hard drives and fine them heavily, but for everyone who stops, ten more start.
That's because the Net is still growing, worldwide, and filesharing is global thing. Add to the mix, the number of people with a broadband connection is rapidly ascending. In New York, 50% of users now have a fast connection. Once people get that high speed link, they're looking for content, and in some cases, files to share.
3. Legal filesharing is a dynamic, cost effective way for artists to reach a new audience. Viral marketing is a very powerful tool, especially now, in an age of information bombardment. We get so many messages daily, from tv, radio, billboards, the Net, etc., that we tend to tune them out. But when our friends say, check out this track man, the tenor player is unreal, we will listen.
If there are millions of people out there looking for music, seeking files to share, so they can hear something new, and then tell their friends about it, why not give it to them?
Well, there is a way to do this, but it's long and complicated, and too much for a page this like. So, I've taken the information and make it avaiable as a PDF or Word file, which you can download here .
But why I am offering this for free? Simple, because I believe, very strongly, in legal filesharing as a marketing tool.
Next time: Stanley the Grouch?