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What Is The Purpose Of Your Website? Part 3
by Michael Lake
Part 1 | Part 2 | Part 3 This series of articles on websites assumes that one reason you have a website is to grow your audience of fans. As I've written before, there are lots of good reasons to own a website. The purpose of the site might be to draw more people ...
What Is The Purpose Of Your Website? Part 2
by Michael Lake
Part 1 | Part 2 | Part 3 In my previous article--part one of a series on websites--I mentioned three different types of websites for specific purposes. In this part, we'll look at how best to satisfy your online goals as a jazz musician. Earlier, we looked at three basic types of ...
What Is The Purpose Of Your Website? Part 1
by Michael Lake
Part 1 | Part 2 | Part 3 What is the purpose of your website? Your website might have been created years ago when its purpose was simply to have one because 'everybody has to be online.' But here you are in 2023 and simply being online is no longer its own purpose. In ...
Your Marketing Mindset and Hustle
by Michael Lake
Being a good jazz musician is not enough. Your thousands of hours put into developing your craft, honing a unique musical voice, and discovering how to make meaningful music over keys and chords are now table stakes. Growing your audience and income requires more. The infrastructure you once relied on for career success is ...
How To Think About Your Personal Brand As A Jazz Musician, And Why It Matters
by Michael Lake
In the mid-1970s, baseball legend Joe DiMaggio became the spokesman for the coffee maker Mr. Coffee. On the day of one of their commercial shoots, the producers of the Mr. Coffee commercial asked DiMaggio to wear a shirt displaying their logo. The baseball legend refused, insisting on wearing his own clothes instead. He then took a ...
Musicians: How To Give Yourself A Well-Deserved Raise
by Michael Lake
How much money should you charge? This is a difficult question for musicians selling their playing, sheet music, CDs, tickets, instruments, books, merchandise, or teaching. If you want more people to buy from you, what is that perfect price that will attract more buyers and give you a greater return for your efforts?
Are You A Reluctant Marketer?
by Michael Lake
I don't think I've ever met a musician who was not a reluctant marketer. A reluctant marketer is my term for someone who recognizes the need for self-promotion, but regrets and often resents that need. “Why do I need to convince people to buy from me? I just want to put my albums, performance ...
