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B2B Marketing Insights from the New Music Seminar
By Jamie Sandler, an awarded Digital Marketing and PR consultant. More atjasminesandler.com. With the continued growth of subscription-based online radio, fan-based online communities, and peer-to-peer-based campaigns, there are countless opportunities for B2B marketers in the digital music space. As I kept hearing the word “engagement" in relation to content marketing and social media across B2B marketing ...
7 Lessons Musicians Can Take from Lean Startups
Ed Rex is Founder and CEO of Jukedeck as well as being a composer. He originally wrote this for his Medium blog. When I entered the lecture hall, I was a musician. By that I mean I’d sung in choirs, played in bands, and pored over musical scores for 23 years of my life. But try ...
How to Build a Loyal SoundCloud Following
Praverb recently spoke with 18 SoundCloud users at various stages in their musical careers asking for “one tip for building a loyal SoundCloud following." Predominant themes include being genuine, linking all your social media accounts, connecting with reposters, sharing in groups and the classic advice to make great music. Below are 5 top tips for building ...
Music Pricing: Hitting That Sweet Spot
By Nishant Shukla - Computer scientist, hacker, and author who can be found on shukla.io. Ever wonder why MP3s sell for that awkward number $1.29? There was a time when $0.99 was the norm. Throughout the years, a growing number of services, such as Google, Amazon, and Apple have taken the liberty to charge an extra ...
Merlin's Member Research Reveals Indie Music's Strength in Streaming Music
Merlin, a global rights agency for indie labels, released a bunch of news late last week. In addition to information about member revenue and the results of a member survey, they released findings about indie music's role in the streaming market based on their extensive member data. They found that streaming music revenue was an increasingly ...
Kickstarter Tips for Musicians Directly from Kickstarter
This interview originally appeared on the Bandzoogle Blog. Leading crowdfunding platform Kickstarter just released a Creator Handbook to help users launch effective campaigns. Kickstarter is open to all kinds of crowdfunding projects, and many musicians have used it to raise money to produce albums and go out on tour. Bandzoogle spoke to Hayley Rosenblum, Kickstarter’s Music ...
Viagogo to Provide Secondary Ticketing Services for All SFX Entertainment Events
Yesterday SFX Entertainment and Viagogo announced a 5 year, $75 million agreement for Viagogo to provide exclusive and official ticketing services for all SFX Entertainment events. Described as a “sponsorship agreement," Viagogo will be able to promote themselves worldwide to the EDM demographic. The deal gives SFX one official reseller plus additional potential at scale with ...
What's the Idea Behind 1000 True Fans?
By Bobby Owsinski of Music 3.0. In the latest version of my Music 4.0: A Survival Guide For Making Music In The Internet Age book I explain that making a living in music is considered the new success, as we shift our priorities to DIY. That said, the way that's accomplished is by have a group ...
Earbits Rises from the Deadpool, is Back Online
As of Monday, Earbits was toast. The four year old independent music service which had raised $1.7 million, enabled artists and labels to “buy" plays, promote and connect with fans. By Tuesday, the site was entirely offline. Late on Thursday night, however, Earbits rose from the dead. Everything - the web service and all mobile apps - ...
Advertising Tips for DIY Musicians
DIY musicians using advertising to promote their work is rarely discussed on Hypebot though we do cover a wide range of marketing approaches including other forms of advertising. But given the ability to target specific populations with low-cost online ads, it's something DIY musicians should certainly consider. Jon Ostrow recently addressed the issue of advertising from ...
