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asQme and Steve Aoki Help Musicians Connect with Fans Across Language Barriers
asQme is bridging the divide between Japanese fans and English-speaking artists in the first stage of what has the potential to be a very successful site. asQme takes an Ask Me Anything" aka AMA approach across language barriers with Steve Aoki the first artist on tap. It will be a chance for fans to ask questions ...
Use Your Creativity to Increase Music Merch Sales
By Dave Kusek from the Sonicbids Blog. A lot of people in the music industry call merchandise one of the best revenue streams musicians have left. Sometimes, however, getting people to buy your branded T-shirts or other knick-knacks can be difficult, especially when you’re just starting out. Merch can become a great revenue stream for you ...
Getting on the Charts and Other Reasons Bittorrent's New Bundles Are a Win for Musicians
So Thom Yorke, famed early adopter, dropped an alpha-stage BitTorrent Bundle with some free stuff and some stuff you pay for. The new part was that instead of trading an email address for the stuff that wasn't free you now pay real money for it. What's the big deal? With BitTorrent Bundles, BitTorrent, the company, has ...
Austin, TX Launches Unprecedented Study of It's $1.6 Billion Music Economy
The Music & Entertainment Division of Austin's Economic Development Department has announced the launch of a major market research study of the city's music industry. The purpose of the project is to capture an in-depth look at Austin’s music industry workers and its economic issues and opportunities. The City has hired Titan Music Group to conduct ...
Social Media Pre-Planning for Busy Musicians
By Hugh McIntyre from the Sonicbids Blog. When social media first appeared and spread around the world several years ago, it was billed as a fun way to keep in touch with family and friends. In the decade or so since, however, it’s taken on a life of its own. Social media has become incredibly important for ...
5 Questions to Ask Before Hiring a Music Publicist
By Janelle Rogers, Green Light Go Publicity We hired a music pr company to promote our last album and were really disappointed in the results.” This is something we hear a lot when new clients come to us. I get it. Nobody wants to spend a ton of cash on something and then see very little ...
Spotify Helps You Find the Most Dramatic Moment in Any Song
By Eliot Van Buskirk from Spotify Insights. Music’s emotional power stems from a mix of factors, only some of which we understand. Much about music resists full explanation. One thing we do know: Some of the magic has to do with dynamics: changes from soft to loud, or from loud to soft. The most dramatic part ...
Pandora's First Ads Feature Surprise One-on-One Concerts by Lindsey Stirling
Pandora's new #ThumbMoments campaign may be awkwardly named but it's a pretty cool effort to delight individual fans. Basically a fan hits the thumbs up like button on an artist's song and they're surprised with a FaceTime video chat and personal concert by that artist. The program kicked off with Lindsey Stirling surprising some of her ...
Are Apple and Major Labels Planning a CD-Like 'Audio Upgrade' Campaign?
Remember all of the money you spent - and the record labels made - when upgraded your record and tape collection to superior sounding" CDs? Former label chief and Jimmy Iovine certainly does; and I'm hearing persistent talk that he's close to selling a similar audio upgrade campaign to Tim Cook and his new bosses at ...
Giving Music Journalists Lead Time to Ensure Maximum Press Coverage
By Jamie Ludiwg from the Sonicbids Blog. When it comes to coverage, lead time," or the amount of advance notice a publication needs to assign an article before its run date, is an essential consideration for artists. While it may not seem necessary for a baby band to employ the same lead time strategies as record ...


