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9 Expert Tips to Make Your Band's Marketing More Persuasive
By BobBy Borg from SonicBids.com Direct marketing is the process of bypassing intermediaries to communicate directly with fans, build awareness, and generate sales. Emailing tour dates, texting announcements about contests, posting website links to your fundraisers, even phoning reminders and mailing postcards about your record release are all direct marketing methods. In all cases, the most important ingredient ...
Merlin Opens New York Office -- Appoints Jim Mahoney as General Manager Us
Merlin, the global rights agency representing a wide variety of successful indie artists, has announced the opening of a New York office and their appointment of Jim Mahoney, former VP to American Association of Independent Music as their General Manager US. This expansion to the United States, where membership currently accounts approximately 1/3 of the company’s ...
3 Creative Album Release Strategies for Artists at Any Level
By Dave Kusek on SonicBids Blog Today, with all the new technology and different ways to reach your fans, there are more ways to release your music than you can count. As cool as it may be to have all these options, it’s sometimes hard to decide which release strategy is best for you and your ...
Peter Hollens Goes from DIY to a Major Label Release
Peter Hollens, an a acapella YouTube star whose music videos often seem much grander than their budgets, is hard at work in preparation for the upcoming release of “Peter Hollens," his first traditional album release on Sony Masterworks. It's an interesting time for Hollens because working with a major label is a new process and one ...
New U.S. Tax Court Ruling Should Help Indie Artists
By entertainment attorney and indie artist Christiane Cargill Kinney (@musicalredhead) from The DIY Musician. As independent musicians, there are many times when we have to work second jobs to make ends meet, and after you factor in the costs of recording, manufacturing, marketing, touring, and other legitimate business expenses, not to mention sharing any profits you ...
7 Powerful Facebook Features That Bands Overlook
By Kaylee Bugg from the SonicBids Blog. Every band knows having a Facebook page is essential to reach new fans and have a healthy online social presence. For many, their Facebook page even replaces an official website. Beyond the lure of accumulating likes, the platform can be a powerful tool if you make it work for you. Here are ...
Steve Rennie on the New Music Industry: It Really is Easier but the Tough Didn't Go Away
Steve “Renman" Rennie is likely best known as the music manager for Incubus who he's worked with from their initial record deal. Lately more are getting to know him through his online educational activities teaching new comers about the music business. I spoke with Rennie yesterday and found out that his interest in education isn't just ...
How to Turn Your Fans into Superfans
By Hugh McIntyre from the SonicBids Blog. While the term “fan" may be a bit vague at times, “superfan" is not. Superfans might not be as plentiful as those who simply like some of your music, but they're worth their weight in gold. They're the ones who don’t hesitate to spend a month’s rent for a ...
If You Only Pay Attention to What's Happening in Your Music Genre, You're Missing What's Happening
Musical genres are divided for a lot of understandable reasons including the fact that complex societies like the U.S. are divided. But in a time of rapid change such as we're currently undergoing, essentially the digital edition of the late 1800s, the danger for musicians is not just in being left behind aesthetically. Not keeping up ...
Orchestras Create New Opportunities as the Old World Slowly Fades
Classical music orchestras face many challenges these days. Season subscriptions are dropping and a shift to promoting individual events and exploring alternatives seems to be the order of the day. At this point none of the challenges are a surprise but a number of orchestras are showing they still have some new moves. The Royal Shakespeare ...
![Full Moon [Feat. New York Voices, Mark Egan]](https://s3.amazonaws.com/allaboutjazz/coverart/large/a07a6f1d5edcd6c801f0e1c3b527da37.jpg)
