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Is Bandcamp's "Subscribe" Feature the Answer to Sustainable Digital Music Consumption, or Has Streaming Won the Race?
By Tyler Hayes, Freelance Writer & Blogger Bandcamp is a website on a mission to provide musicians with the tools necessary to sell their recorded music—both digitally and physically. It's an easy way for artists to give their fans a solid commerce experience and make more money than selling through iTunes or Amazon. Despite all the positive work ...
Guide to Music Crowdfunding - Part 1: Fans with Benefits
By Bryan Kim on Bryan Kim This post is the first in a multi-part series on executing an optimal music crowdfunding campaign, gathered from my hands-on experience at Think Steady Inc. I’ll share a detailed roadmap of best practices, and if you’ll let me, indulge in a few off-the-wall theories on why they work. I’ll be discussing this fuller in ...
Fair Trade Music: Coalition Calls for Better Digital Music Revenue Model
An international coalition of creators has joined forces to call for fairer rules and greater transparency in the distribution of royalties by digital music services. The proposals were presented in a new report on “Fair Compensation for Music Creators in the Digital Age", released by the International Council of Creators of Music (CIAM), with the support ...
A Guide to Getting Gigs (Part 3): How to Promote Your Shows
By Yannick Ilunga on TheJazzSpotlight.com This is the final part of the three-article series A Guide to Getting Gigs. As the title suggests, in What to Do Before Looking for Gigs I talked about what indie musicians should do before trying to get booked. In How to Look for Gigs, on the other hand, I went over some of the tools you can ...
How a Small Startup Increased Ticket Sales by 690% (and You Can Too)
This story from Hootsuite shares how Ticketleap, an event marketing and online ticketer, stood out by empowering employees to share expertise and lend personality to the business. Meet Ticketleap. This tech startup helps its customers sell more tickets to their events. But if you’ve ever created an event through Ticketleap, you know that the team leading the charge ...
PledgeMusic President Shares 9 Proven Direct-to-Fan Strategies
By Jayce Varden from the Sonicbids Blog. One of the most rewarding opportunities for loyal fans in the 21st century is the ability to watch the artists they love create and release music in real time. Invaluable for the artists themselves is learning the process of constructing direct-to-fan strategies that work for both the band members ...
8 Steps to Creating an Effective Sales Promotion Strategy for Your Music
By Bobby Borg on Sonicbids.com Sales promotions are short-term incentives intended to stimulate a quick buying response in your target customer. Coupons, one-time exclusive offers, customer loyalty programs, two-for-the-price-of-one discounts, and limited-time prizes with purchase are all examples of sales promotions in the consumer world. While it's true you'll have to give away your music for free to build awareness and help start a buzz, ...
5 Ways Indie Labels and Artists Can Increase Music Monetization
From the INgrooves newsletter. 1. Today’s music marketplace is dynamic! Understand how to maximize monetization for all platforms. Two key examples are YouTube and Spotify. YouTube channel maintenance should focus on: regular updates, thorough claiming procedures and integration with other social media channels. 2. On Spotify, fanbases should be built from within: get profiles verified, create ...
What is a Music Publishing Deal? - And Do I Really Need One?
By Wallace Collins from Wallace Collins Entertainment Law Blog The term “publishing", most simply, means the business of song copyrights. A songwriter owns 100% of his song copyright and all the related publishing rights until the writer signs those rights away. Under the law, copyright (literally, the right to make and sell copies) automatically vests in ...
Google Promotes Music with News Ad Units, Demotes Piracy in Search
Rightsholders have accused Google of promoting piracy since the dawn of search. The online giant's efforts to end the practice have been frustratingly incremental. But they took several steps forward with some significant announcements over the last few days that include downgraded search results for pirate sites and upgraded ad units that promote music and other ...
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