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Dear Musicians: Most Fans Don't Really Care About You, Says Midia Study
By Mark Mulligan from Music Industry Blog. The plight of artists and songwriters grappling with download dollars transforming into streaming cents is well documented and a series of long term, sustainable solutions are needed (I wrote about some here). The debate occurs alongside an assumption that there is widespread concern for the creators’ and their livelihood. ...
Ask Your Fans About Your Big Music Project Before You Commit All Your Resources
By Bobby Borg from the Sonicbids Blog. Testing and feedback is the process of getting your music into presentable form, trying it out on your most likely fans, and making necessary improvements before committing your time and money manufacturing, distributing, and promoting it. Without market research, you could easily spend thousands of your hard-earned dollars recording ...
Pre-Sale Your Music on iTunes and Amazon for Increased Sales and Attention
Chris Robley from The DIY Musician. Start “selling” your new music before its official release date A digital pre-sale (via iTunes or Amazon) allows your fans to order your music in advance of its release. All pre-sales will be credited on the official release date — so the more pre- sales you get, the higher your ...
Equipboard's Gear Database for Musicians is Actually a Much Bigger Play
Equipboard is an interesting new startup that, on the face of it, is a crowdsourced site for posting the gear musicians use. But when you dig in you see it's quite a bit more than that combining multiple sources for gear identification but also fashion spotting and ecommerce. In addition, Equipboard is now including a broader ...
5 Lessons for Building a Professional Career in the Music Industry
By Brian Popowitz of Black Box. Remember when you were in elementary school and you would go around in a circle and state what you wanted to do when you grew up? Some would say “fireman.” Others would say “teacher” or “lawyer.” When it came to me, my answer was Lyor Cohen. I knew that I ...
8 Key Parts Your Music EPK Must Have
By Musician and Marketing Consultant Solveig Whittle (@shadesofsolveig). I’m in the process of updating the Solveig & Stevie EPK (electronic press kit) for our new album release. I also have several friends and clients who have just released albums or EPs, and are sending them out for review or airplay consideration. As usual, I thought perhaps ...
Getting Gigs: What to Do Before You Start Looking
By Yannick Ilunga from the The Jazz Spotlight. Some do it for the thrill of being on stage. Some do it to see the world, while for others it is one way to make money as a musician. Live performances are among the best aspects of being a musician. However, for independent artists, who don’t necessarily ...
Use Your Creativity to Increase Music Merch Sales
By Dave Kusek from the Sonicbids Blog. A lot of people in the music industry call merchandise one of the best revenue streams musicians have left. Sometimes, however, getting people to buy your branded T-shirts or other knick-knacks can be difficult, especially when you’re just starting out. Merch can become a great revenue stream for you ...
5 Questions to Ask Before Hiring a Music Publicist
By Janelle Rogers, Green Light Go Publicity “We hired a music pr company to promote our last album and were really disappointed in the results.” This is something we hear a lot when new clients come to us. I get it. Nobody wants to spend a ton of cash on something and then see very little ...
Social Media Pre-Planning for Busy Musicians
By Hugh McIntyre from the Sonicbids Blog. When social media first appeared and spread around the world several years ago, it was billed as a fun way to keep in touch with family and friends. In the decade or so since, however, it’s taken on a life of its own. Social media has become incredibly important for ...
