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Musicians, Labels Save Money Using Tax Credits to Finance Recordings
By Bobby Owsinski of Music 3.0. Increasingly, music producers are looking for State tax credits before embarking on a project. While this has been a big part of television and movie production for some time, music is now seeing the light in how cost-effective it could be to go somewhere besides Los Angeles and New York to ...
Music PR is About Building Relationships Not a Mailing List
Don't get me wrong, mailing lists are important, especially optin email lists of your fans who really want to hear from you regularly. But lists of people, whether fans, writers or influencers, can give one a false sense that your public relations all come down to distributing a regular email. Brian Solis and Hugh MacLeod recently ...
Dear Musicians: Most Fans Don't Really Care About You, Says Midia Study
By Mark Mulligan from Music Industry Blog. The plight of artists and songwriters grappling with download dollars transforming into streaming cents is well documented and a series of long term, sustainable solutions are needed (I wrote about some here). The debate occurs alongside an assumption that there is widespread concern for the creators’ and their livelihood. ...
Ask Your Fans About Your Big Music Project Before You Commit All Your Resources
By Bobby Borg from the Sonicbids Blog. Testing and feedback is the process of getting your music into presentable form, trying it out on your most likely fans, and making necessary improvements before committing your time and money manufacturing, distributing, and promoting it. Without market research, you could easily spend thousands of your hard-earned dollars recording ...
Equipboard's Gear Database for Musicians is Actually a Much Bigger Play
Equipboard is an interesting new startup that, on the face of it, is a crowdsourced site for posting the gear musicians use. But when you dig in you see it's quite a bit more than that combining multiple sources for gear identification but also fashion spotting and ecommerce. In addition, Equipboard is now including a broader ...
Pre-Sale Your Music on iTunes and Amazon for Increased Sales and Attention
Chris Robley from The DIY Musician. Start “selling” your new music before its official release date A digital pre-sale (via iTunes or Amazon) allows your fans to order your music in advance of its release. All pre-sales will be credited on the official release date — so the more pre- sales you get, the higher your ...
5 Lessons for Building a Professional Career in the Music Industry
By Brian Popowitz of Black Box. Remember when you were in elementary school and you would go around in a circle and state what you wanted to do when you grew up? Some would say “fireman.” Others would say “teacher” or “lawyer.” When it came to me, my answer was Lyor Cohen. I knew that I ...
8 Key Parts Your Music EPK Must Have
By Musician and Marketing Consultant Solveig Whittle (@shadesofsolveig). I’m in the process of updating the Solveig & Stevie EPK (electronic press kit) for our new album release. I also have several friends and clients who have just released albums or EPs, and are sending them out for review or airplay consideration. As usual, I thought perhaps ...
Getting Gigs: What to Do Before You Start Looking
By Yannick Ilunga from the The Jazz Spotlight. Some do it for the thrill of being on stage. Some do it to see the world, while for others it is one way to make money as a musician. Live performances are among the best aspects of being a musician. However, for independent artists, who don’t necessarily ...
Use Your Creativity to Increase Music Merch Sales
By Dave Kusek from the Sonicbids Blog. A lot of people in the music industry call merchandise one of the best revenue streams musicians have left. Sometimes, however, getting people to buy your branded T-shirts or other knick-knacks can be difficult, especially when you’re just starting out. Merch can become a great revenue stream for you ...
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