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About José Valentino
Instrument: Multi-instrumentalist
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by Jane Kozhevnikova
May jazz be commercial? Should a musician stick to one career or sustain many passions? What is the best way for musicians to set their rates? How to choose the right opportunities? These questions can raise many debates. José Valentino Ruiz (stage name José Valentino), a Latin Grammy-and Emmy Award-winning producer, composer and performer, answers these questions regularly at the University of Florida as the inaugural professor of music business & entrepreneurship at the School of Music and Co-Chair of ...
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