COMPANIES STRIKE PARTNERSHIP TO CREATE NEW BONNAROO SERIES PROGRAMMING
VEVO will bring the summer's biggest music event to fans via an exclusive live stream of the 2011 Bonnaroo Music and Arts Festival.
Through a new strategic partnership, VEVO will web cast select live and on-demand performances and interviews from the landmark music and camping festival (June 9-12, Manchester, TN). The live and on-demand experience will be presented by sponsors including Ford.
The four-day live stream is an unprecedented event for VEVO. Fans can watch their favorite artists perform at Bonnaroo on the VEVO platform of their choice. VEVO will offer the Bonnaroo live stream on VEVO.com and VEVO Mobile (iPhone, iPod touch, iPad, Android) with on-demand programming also available across VEVO connected devices (Google TV, Boxee) and VEVO's syndication partners (YouTube, AOL, BET, CBS Interactive Music Group including Last.fm and Univision). Specific performances will be announced shortly with all VEVO coverage of Bonnaroo to begin June 9.
Additionally, VEVO and Bonnaroo will work together to create a number of franchise web-series programs that will be distributed via the VEVO platform and newly-launched Bonnaroo Channel and will also be made available at www.bonnaroo.com.
VEVO will bring the summer's biggest music event to fans via an exclusive live stream of the 2011 Bonnaroo Music and Arts Festival.
Through a new strategic partnership, VEVO will web cast select live and on-demand performances and interviews from the landmark music and camping festival (June 9-12, Manchester, TN). The live and on-demand experience will be presented by sponsors including Ford.
The four-day live stream is an unprecedented event for VEVO. Fans can watch their favorite artists perform at Bonnaroo on the VEVO platform of their choice. VEVO will offer the Bonnaroo live stream on VEVO.com and VEVO Mobile (iPhone, iPod touch, iPad, Android) with on-demand programming also available across VEVO connected devices (Google TV, Boxee) and VEVO's syndication partners (YouTube, AOL, BET, CBS Interactive Music Group including Last.fm and Univision). Specific performances will be announced shortly with all VEVO coverage of Bonnaroo to begin June 9.
Additionally, VEVO and Bonnaroo will work together to create a number of franchise web-series programs that will be distributed via the VEVO platform and newly-launched Bonnaroo Channel and will also be made available at www.bonnaroo.com.
