Every day, millions of U.S. television viewers tune into the Weather Channel to get their latest forecast. But, as VOA's Doug Levine tells us, weather may not be the only reason people are watching.
Neither snow nor rain nor heat have dampened the spirits of a growing number of Weather Channel viewers who are tuning into its local weather segments for the background music as well as the forecasts.
It may sound like a smooth jazz radio station, but the regional forecast known as Local on the 8s (meaning that local forecasts are broadcast each hour at 8, 18, 28, 38, 48 and 58 minutes past the hour) has been music to the ears of the Weather Channel's music producer Steve Hurst.
“When I took it over, my mandate was to make it (Local On the 8s) bigger and better, and more appealing," he explains. “And then we had some new leadership come to the department and they said, 'This is a huge thing. It's one of the biggest, most recognizable aspects of our programming and we really need to focus on it.' So, they gave me money and they gave me time to really get into it and make it much better."
Continue...
Neither snow nor rain nor heat have dampened the spirits of a growing number of Weather Channel viewers who are tuning into its local weather segments for the background music as well as the forecasts.
It may sound like a smooth jazz radio station, but the regional forecast known as Local on the 8s (meaning that local forecasts are broadcast each hour at 8, 18, 28, 38, 48 and 58 minutes past the hour) has been music to the ears of the Weather Channel's music producer Steve Hurst.
“When I took it over, my mandate was to make it (Local On the 8s) bigger and better, and more appealing," he explains. “And then we had some new leadership come to the department and they said, 'This is a huge thing. It's one of the biggest, most recognizable aspects of our programming and we really need to focus on it.' So, they gave me money and they gave me time to really get into it and make it much better."
Continue...
For more information contact All About Jazz.
