But that's just the beginning. MOG is using the very crowded SXSW stage to showcase its integration into the MINI dashboard.
And what else?
Live-focused social networking site SuperGlued has just launched its own app guide to official and non-official SXSW showcases. The iPhone app is here; the Android app is here.
The US Postal Servicethe actual postal service, not the bandis announcing its Latin Music Legends Forever stamps at SXSW. The issue is a collaborative effort with Epiphone.
The Orchard is unwrapping its updated and enhanced Artist Builder, which allows easy updates across Facebook, Twitter, MySpace, and a range of other endpoints.
Rdio announced its API and affiliate program in Austin this morning. The API includes most functionality, and the affiliate program includes payouts for the life of a subscriber account.