Spinal Tap is “Back From the Dead." At least according to the title of the group's new album. The June 16 release commemorates the 25th anniversary of the cult-classic film “This Is Spinal Tap."
David St. Hubbins (Michael McKean), Derek Smalls (Harry Shearer) and Nigel Tufnel (Christopher Guest) have “revisited and reimagined" their 1984 soundtrack compositions. They've also included six new songs on the album, which will be released on their independent the Label Industry Records.
Retail distribution and marketing of physical product will be handled by Artist2Market. Global digital distribution will be supervised by INgrooves, which handled releases for Dolly Parton, the Crystal Method and Thievery Corporation; the company is also overseeing digital marketing for the album and its accompanying promotional video content.
INgrooves founder/CEO Robb McDaniels says the group recognizes the importance of a digital presence. “They were determined to have digital drive the release process and the creative process because they feel their fans are hanging out in the digital world," he says.
The INgrooves marketing campaign features digital tie-ins, including an iPhone application with exclusive videoclips, pictures and a fan wallpaper; a YouTube promotion (starting June 22) that allows fans to compete to make the best fan-generated music videos of the band's hit songs; Spinal Tap video channels with promotional clips and unreleased footage; and custom voice tones from each band member.
“They've been very open to all our ideas," McDaniels says. “Their fan demographic skews toward 35- to 50-year-olds, but the challenge is to reach new fans as well."
David St. Hubbins (Michael McKean), Derek Smalls (Harry Shearer) and Nigel Tufnel (Christopher Guest) have “revisited and reimagined" their 1984 soundtrack compositions. They've also included six new songs on the album, which will be released on their independent the Label Industry Records.
Retail distribution and marketing of physical product will be handled by Artist2Market. Global digital distribution will be supervised by INgrooves, which handled releases for Dolly Parton, the Crystal Method and Thievery Corporation; the company is also overseeing digital marketing for the album and its accompanying promotional video content.
INgrooves founder/CEO Robb McDaniels says the group recognizes the importance of a digital presence. “They were determined to have digital drive the release process and the creative process because they feel their fans are hanging out in the digital world," he says.
The INgrooves marketing campaign features digital tie-ins, including an iPhone application with exclusive videoclips, pictures and a fan wallpaper; a YouTube promotion (starting June 22) that allows fans to compete to make the best fan-generated music videos of the band's hit songs; Spinal Tap video channels with promotional clips and unreleased footage; and custom voice tones from each band member.
“They've been very open to all our ideas," McDaniels says. “Their fan demographic skews toward 35- to 50-year-olds, but the challenge is to reach new fans as well."
