Soundcloud is clearly one of music tech's success stories; and that the music industry has embraced their service couldn't please the company's founders more. “The web...sound and music. That's really our life," explain Alexander Ljung and Eric Wahlforss in this short video that tells why they chose to devote themselves to make sharing audio on the web easier. The two started with music—clearly also a personal passion for both—but that's only the beginning. WATCH THE VIDEO:
