NEW YORKSirius XM Radio has signed veteran radio personality Chris “Mad Dog" Russo to headline a sports talk channel, the first new premier talent brought on board since the company completed its acquisition of rival XM Satellite Radio.
Russo, who quit last week as long-time co-host of the popular “Mike and the Mad Dog" show on CBS Radio's WFAN in New York, signed a five-year deal, Sirius said on Tuesday. It did not disclose financial details.
From September 15, Russo will host a daily five-hour show on “Mad Dog Radio," a sports talk radio program that anchors the channel's other offerings of interviews, news and remote broadcasts from sporting events.
The channel will be the first original programming to air on both Sirius and XM's radio systems, following on the company's promise to offer “Best Of" content to its combined 18.5 million subscribers.
Russo, who quit last week as long-time co-host of the popular “Mike and the Mad Dog" show on CBS Radio's WFAN in New York, signed a five-year deal, Sirius said on Tuesday. It did not disclose financial details.
From September 15, Russo will host a daily five-hour show on “Mad Dog Radio," a sports talk radio program that anchors the channel's other offerings of interviews, news and remote broadcasts from sporting events.
The channel will be the first original programming to air on both Sirius and XM's radio systems, following on the company's promise to offer “Best Of" content to its combined 18.5 million subscribers.
