Love a fellow musician's song? Do they love your music too? Perfect. Cover each other's singles and take off on a tour of the U.S. That's the strategy being employed by folk-singer Joe Pug and Philadelphia's Strand of Oaks. Before the tour launched, Pug covered “End in Flames" by Strand of Oaks, and Strand of Oaks covered Pug's “Hymn #101."
Both songs can be freely downloaded and listened to via SoundCloud.
Now Pug and Strand of Oaks are taking off on a 47 date tour; it kicks off on March 31 in Austin, TX. This is a simple, yet effective strategy to introduce fans to the group you're touring with, and if you love their music - all the better.
Chances are that fans will love their the music too.
What great cross promotional tactics have you seen lately?
Both songs can be freely downloaded and listened to via SoundCloud.
Now Pug and Strand of Oaks are taking off on a 47 date tour; it kicks off on March 31 in Austin, TX. This is a simple, yet effective strategy to introduce fans to the group you're touring with, and if you love their music - all the better.
Chances are that fans will love their the music too.
What great cross promotional tactics have you seen lately?
