“We became aware of exactly how little press Blues musicians receive about two years ago, when we found the only press that the second largest event in Blues music received appeared as a short article in the daily newspaper of the city where this event was held. This although the event generates over $1.5 million dollars in revenue for the city every year and has grown every year over the twenty four years since its inception," says publisher Dave King.
“Although these musical genres are covered largely by niche magazines, they get little coverage by the major media. We knew something had to be done."
So identifying and following the coverage that roots musicians did receive over the following two years, Dave King created a data base of news sources, from daily/weekly/underground newspapers, to blogs and websites, to radio stations worldwide. And identified the journalists, bloggers, webcasters, etc., that covered each genre, no small task as this data base now includes thousands of media contacts.
“We knew that the journalists who had reported on different genres would be more than likely to do the same again. As they were already warm to the idea and in many instances were fans of the genres on which they would write, we were careful to note these and the genres on which each wrote.
“Having done this, we were careful to categorize each contact by genre. Although there is a degree of overlapping that exists between genres, we saw little good in sending the same release to all the same contacts," says King.
The result was a publicity firm that caters exclusively to roots musicians. King brings with him almost thirty five years of experience working with the media as a journalist/publisher/promoter.
Although Just Roots PR will distribute properly formatted press releases without charge, it offers affordable assistance to those needing help in creating press releases.
For more information contact Just Roots PR.
